Marketing & Campaigns Manager
Permanent role, 37 hours per week
£40,000 to £50,000 (Full time equivalent) dependent on experience
Hybrid (Halifax/Leeds based with flexible remote working – 3 days office, 2 days remote)
The role
Are you ready to join an innovative and dynamic organisation redefining the future of education? This is a rare and exciting opportunity to join a passionate and forward-thinking team, driving impactful change and shaping the educational landscape for future generations. You’ll have the unique privilege of helping to support White Rose Education’s vision of empowering educators, enhancing student outcomes and expanding our reach and impact globally.
We’re on the lookout for a passionate Marketing & Campaigns Manager to help shape the future of education for children across the world. If you’ve got the enthusiasm, expertise, and a flair for delivering impactful campaigns, we want to hear from you!
Working as our Marketing & Campaigns Manager, you will play a pivotal role in planning and delivering our marketing and communications activity. Reporting directly to the Head of Marketing, you will lead the development and execution of multi-channel campaigns across digital, email, social, PR and events. You’ll ensure our messaging is clear, consistent and teacher-focused, while managing multiple projects and stakeholders across the organisation.
This is a hands-on role combining strategic oversight with day-to-day delivery. You’ll also take the lead on key events, PR activity, internal communications, website content and agency management - helping to strengthen our brand and deepen our engagement with schools and partners.
Could it be you?
You will need to be a great team player, as excellent teamwork is at the heart of everything we do. You’ll be a positive thinker, willing to flex, adapt and go the extra mile. A natural ability to build strong professional relationships, communicate clearly with a wide range of stakeholders, and manage multiple priorities with organisation and confidence is essential.
You will thrive in a fast-paced environment, enjoy bringing campaigns to life, and take pride in delivering high-quality work that makes a real difference. This role will be immensely rewarding, and you will relish the opportunity to support schools and help transform outcomes for children.
Applications:
Please apply with an up-to-date CV, and a covering letter detailing your relevant experience and reasons for applying to the role.
Closing date: 9am on 10th April 2026
Interview date: To be confirmed
Start date: ASAP
Requirements
The purpose of the role:
The Marketing and Campaigns Manager will lead the planning and delivery of our marketing and comms activity, ensuring it reflects our values, supports schools and strengthens our relationships across the sector.
This is a hands-on role combining strategic oversight with day-to-day delivery. It requires someone highly organised, confident managing multiple projects, and able to communicate clearly with a wide range of stakeholders — from teachers and MAT leaders to partners and agencies.
Key Responsibilities include:
Management of the marketing campaign plan
* Develop, manage and deliver the annual marketing campaign plan aligned to organisational priorities.
* Coordinate campaign activity across digital, email, social, PR and events.
* Monitor performance and provide clear reporting on impact, engagement and outcomes.
* Ensure messaging remains consistent, teacher-focused and research-informed.
* Manage marketing requests from the wider business and balance these with other responsibilities and priorities
Management of key events
* Lead the planning and delivery of key White Rose Education events (including conferences, exhibitions and sector events).
* Coordinate logistics, messaging, materials and on-the-day delivery.
* Work closely with internal teams to ensure events support school engagement and organisational priorities.
* Evaluate event impact and identify opportunities for improvement.
Management of PR, external and internal communications
* Develop and oversee PR activity to raise awareness of White Rose Education’s work.
* Build and maintain relationships with sector media and partners.
* Draft and oversee press releases, statements and leadership communications.
* Lead internal communications to ensure colleagues are informed, aligned and engaged.
* Protect and strengthen the White Rose Education brand and voice.
Support with website content
* Oversee website content planning and updates.
* Work with development and product teams to ensure content is clear, accurate and useful for teachers.
* Ensure website messaging aligns with campaigns and wider communications activity.
* Use analytics to inform continuous improvement.
First line management of agency relationships
* Act as the main point of contact for marketing and PR agencies.
* Develop clear briefs and manage delivery against agreed objectives and timelines.
* Monitor budgets and ensure value for money.
* Review and evaluate agency performance.
Other duties:
All staff must have an awareness and commitment to safeguarding and promoting the welfare of students. It is an expectation that all staff will share this commitment.
All staff must abide by company policies and procedures, copies of which are available on our HR system.
Whilst every effort has been made to explain the main duties and responsibilities of the post, each individual task may not be identified. Employees will be expected to comply with any reasonable request to undertake work of a similar level that is not specified within this job description.
This job description is current at the date shown. It will be reviewed at least annually, and in consultation with you, it may be changed by the Events Manager to reflect or anticipate changes in the role or business need.
Key relationships of the role:
Head of Marketing, Social Media Specialist, Content Specialist, Graphic Designer
Direct reports:
n/a
Person Specification – Core Competencies
Essential:
* Proven experience in a marketing and campaign management role.
* Experience managing multi-channel marketing campaigns from planning to evaluation.
* Strong organisational skills with the ability to manage multiple projects simultaneously.
* Excellent written and verbal communication skills, with the ability to adapt tone for different audiences.
* Experience managing events and coordinating cross-functional teams.
* Experience working with and managing external agencies.
* Experience or demonstrable ability to lead and support a team.
* Confidence using website content management systems and digital analytics tools.
* Able to work on own initiative with little supervision
* Adaptable to changing circumstances or new ideas
* Reliable and flexible in approach to work
* Seeks support and advice where necessary
Desirable:
* Degree or equivalent in a marketing related discipline.
* Experience managing PR or media relationships.
* Familiar with CRM and marketing automation platforms (e.g. HubSpot).
* A passion for creative and strategic marketing.
Who this role would suit
This role would suit a highly organised individual who thrives on juggling several projects at once while maintaining clarity and attention to detail.
You will be confident communicating with a wide range of stakeholders and able to translate complex educational work into clear, accessible messaging.
Most importantly, you will be motivated by supporting schools and ensuring our communications genuinely help teachers and leaders make informed decisions.
What we offer
* A meaningful role in a mission-led organisation making a real difference to teachers and learners.
* Collaborative and supportive team culture.
* Hybrid and flexible working opportunities.
* Generous holiday allowance and benefits package.
* Opportunity to grow with a fast-scaling, values-driven company.