Kepak is one of Europe’s leading food companies with manufacturing sites across Ireland and the UK. Kepak’s vision is to be a successful, sustainable, future ready Food Business with differentiation at its core, that is a great place to work. This vision is underpinned by our values of Responsibility, Ambition, Passion For Food & Teamwork.
We have an exciting new opportunity for a Social Media & Content Creation Manager to join our Insight, Innovation & Marketing (IIM) team. This is role is based at our site in Kirkham, Preston however we offer flexible hybrid working.
Reporting to the Consumer Foods Controller, the objective of this role is to make Kepak’s brands culturally relevant and socially engaging for the target audiences, ultimately driving increased brand awareness, relevance, and purchase frequency among a younger demographic.
Our brands are laser focused in driving penetration with core audiences and ensure we can hold our own against increased competition in the convenience food space, this role is critical in positioning our brands socially driven, emotionally resonant food brand. This role will directly support the business’ objective to grow market share in the under-30s segment, boost frequency of purchase, and drive long-term brand equity.
Key Responsibilities
Through a bold, trend-led content strategy across TikTok, Meta, and X, this person will:
* Build brand salience by showing up consistently where Gen Z and Millennial shoppers consumes culture.
* Create emotionally engaging content that encourages sharing, tagging, and UGC — not just impressions.
Content Creation & Execution
* Plan, storyboard, shoot, and edit engaging short-form video content weekly across TikTok, Instagram Reels, and Stories — using trending sounds, formats, and memes.
* Develop a content calendar aligned to brand campaigns, retailer moments and key Gen Z cultural events (e.g. Love Island, Spotify Wrapped, freshers’ week).
Campaign Development
* Lead digital content execution for brand campaigns adapting creative for social.
* Develop and run UGC-led competitions, TikTok challenges, or “Duet with us” formats.
Community Building & Engagement
* Monitor comments, tags, and brand mentions daily; engage in a tone that's cheeky, fun, and unmistakably Rustlers.
* Build relationships with micro-influencers, creators, and TikTokers who align with the brand attitudes.
Trend & Culture Scanning
* Stay constantly plugged into TikTok, meme pages, Gen Z subcultures, and emerging digital behaviours.
* Identify early-stage trends and viral moments our brands can credibly jump on — and bring these to life quickly.
* Recommend culture-led content opportunities in partnership with Brand marketing team.
Reporting & Optimisation
* Track and report on content performance weekly — views, shares, engagement, saves, and FYP pick-up.
* Use learnings to optimise future content, test new formats, and double down on what works.
Internal Collaboration
* Work closely with Brand, Shopper Marketing, and Design to ensure consistency of brand message across paid and owned.
* Support commercial teams by creating social content that aligns with retail priorities (e.g. promotions, NPD listings).
* Experience: 5+ years of social media management with strong portfolio of work, ideally experience of working within FMCG brands.
* Passion for trends and innovation:Good track record of aligning to key trends and
* Collaboration & Leadership: Strong ability to work cross-functionally and manage relationships with key stakeholders.
* Commercial Acumen: A results-driven approach with an understanding of market dynamics and brand management from a social media perspective.
What can we offer you?
* Company Pension
* Hybrid working
* Further Education support
* Employee Discount Platform - All Kepak employees are entitled to access to the WrkIt platform, which offers significant discounts and cashback with hundreds of brands.
* Bike to Work Scheme - You can buy a bike and safety equipment through a salary sacrifice scheme which reduces your taxable income – meaning you pay less tax!
* Long Service Awards - We recognise, acknowledge and award the dedication and valuable contribution of long serving employees
* GroceryAid Employee Assistance Program - help with a wide range of topics including mental health and wellbeing support, family and relationship advice, debt management, back to work support, and counselling for all Kepak colleagues and their families.
* Corporate gym membership at Ribby Hall Village
* Subsidised canteen
* BUPA Cash plan free of charge
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