About the Role:
We are seeking a talented CRM Manager to join our team and play a crucial role in driving retention and engagement within our offerings. As the CRM Manager, you will be responsible for creating and executing data-driven campaigns, developing engaging content, and ensuring the overall success of our CRM strategies.
This role is based in Malta with a hybrid working setup.
Responsibilities:
* Plan, execute daily campaigns and manage customer communication across various channels (email, SMS, push notifications, and on-site) to drive engagement and retention, in alignment with the Head of CRM's guidelines.
* Collaborate with the CRM operations team to create effective campaign briefs.
* Serve as the creative counterpart for the CRM team, ensuring that promotions are relevant, engaging, and align with our business objectives.
* Generate innovative concepts to enhance customer retention.
* Implement a reward strategy that maximises customer retention and encourages return visits.
* Utilise CRM systems and tools to ensure flawless delivery for all customer segments.
* Conduct thorough testing of campaigns before presenting them to customers.
* Work closely with the Central team to meet deadlines and ensure smooth operations.
* Measure campaign performance and provide feedback to the Head of CRM.
* Implement A/B testing methodologies to accelerate learning and apply key insights.
* Ensure seamless customer journeys, with functional hyperlinks and zero errors.
* Collaborate with content creators to maintain the site, highlighting relevant events and offerings for easy customer navigation.
* Fulfil any additional duties assigned by the Head of CRM.
Education:
* Bachelor's degree preferred.
The ideal candidate will have:
* At least 2 years of experience in a marketing/CRM marketing team (experience in a similar role would be beneficial).
* Exposure to optimising CRM techniques, segmentation, and campaign planning is preferred.
* Excellent communication skills (verbal, written, and presentation) with a curious mindset suited for a fast-paced environment.
* Proficiency in spoken and written English.
* A strong work ethic, being organised and highly motivated, with a willingness to learn new skills and take on evolving tasks.
* Meticulous attention to detail, enabling accurate work within fast-paced guidelines and requests.
* Knowledge of Customer.io.
* A keen interest in marketing, content creation, copywriting, and communications.
* Proactive attitude towards driving continuous improvement, embracing challenges, and seizing opportunities.
* Self-motivation with a can-do attitude, enthusiasm, and energy to go above and beyond to achieve goals.
* Strong knowledge of CRM strategies (essential).
* Experience in working with a tech-forward or innovative brand (strong advantage).
Contact us to apply
If you are a proactive and motivated individual who thrives in a fast-paced environment, we invite you to apply.
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