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Performance Marketing Manager (Full-Time/Remote), south west london
Client: Digital Smile Planning
Location: south west london, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views:
3
Posted:
27.06.2025
Expiry Date:
11.08.2025
Job Description:
Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover.
Smile is committed to revolutionising healthcare accessibility and affordability in Australia. It is the top-rated dental cover provider in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has been operating successfully with a globally distributed team since 2017.
The Role
Role Objectives
This performance marketing role seeks a proven professional with experience in paid advertising platforms like Google Ads, Meta Ads, Bing Ads, TikTok, and others. The goal is to drive revenue and sales for Smile’s dental cover products.
The role reports to the Head of Marketing and is part of the Retail Dental Cover & Corporate Dental Cover divisions. It is a full-time position (40 hours/week) with at least 6 hours of overlap with 8 am-5 pm GMT+10 (Brisbane, Australia).
Key Responsibilities
* Develop and execute paid search strategies to increase member acquisition across Google, Bing, and other platforms.
* Create and manage paid social campaigns to acquire and retain members.
* Design platform-specific ad creatives and detailed plans to drive revenue across Facebook, Instagram, TikTok, YouTube, etc.
* Monitor, analyse, and optimise PPC campaigns for ROI, CTR, and CPA.
* Collaborate with sales to align messaging and foster enterprise growth.
* Conduct keyword research, manage bids, ad copy, and landing pages.
* Analyse paid social campaigns to maximise ROI and reduce CPA.
Own the Complete Funnel
* Generate leads and revenue through targeted campaigns at all funnel stages.
* Track impressions to conversions daily, identify opportunities, and troubleshoot issues.
* Report insights regularly and work with stakeholders to optimise performance.
Budget Management
* Manage PPC and paid social budgets effectively to balance cost and performance.
Testing
* Develop hypotheses and implement A/B testing for ads and strategies.
Performance Reporting
* Produce regular reports on PPC and paid social metrics with actionable insights.
Explore New Platforms
* Identify opportunities on emerging paid platforms.
* Drive growth through experimentation and data-driven decisions.
* Coordinate with creative and content teams to ensure alignment with brand guidelines.
* Align strategies with organic search initiatives and overall marketing goals.
* Communicate performance and insights effectively to stakeholders.
Key Performance Indicators
* Growth in dental cover sales (acquisition).
* ROI and customer lifetime value.
* Customer Acquisition Cost (CAC).
Ideal Profile & Requirements
* Passion for excellence, evidenced in references.
* Extensive experience with paid platforms, especially Google Ads and Meta Ads.
* Proven success in running effective Google and Meta campaigns.
* Analytical, strategic, and creative skills.
* Growth mindset and continuous learner.
* Excellent spoken and written English.
* Highest integrity.
If you meet all requirements and believe you are a great fit, we look forward to your application!
What's on Offer?
* 100% remote work environment.
* Full-time employment.
* Work in a compatible time zone.
* Join an established, nearly 20-year-old organization.
* Be part of a national Australian company.
* Contribute to a meaningful mission in healthcare.
* Work with top-tier leadership and a supportive team.
* Enjoy a cohesive marketing strategy and positive culture.
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