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Marketing & communications director (public sector)

London
CGI
Public sector
€95,000 a year
Posted: 13 April
Offer description

Position Overview

At CGI, you will shape how we engage and grow within the UK public sector, driving a unified go‑to‑market strategy that delivers measurable commercial impact across government and public safety. As a trusted advisor to senior leaders, you will translate market insight and policy into compelling positioning, enabling stronger client relationships, improved win rates, and sustainable growth. You will lead with accountability and creativity, empowering your team to deliver high‑value outcomes while fostering a collaborative, high‑performance culture that supports innovation, ownership, and long‑term success.

This position is hybrid and based in London.


Benefits

Competitive salary, excellent pension, private healthcare, plus a share scheme (3.5% + 3.5% matching) which makes you a CGI Partner, not just an employee.


Responsibilities

In this role, you will lead the end‑to‑end marketing and communications strategy for CGI’s Public Sector portfolio, aligning Government & Justice, Public Safety, and Government Relations into a single, coherent go‑to‑market approach. You will take ownership of delivering measurable commercial outcomes, from pipeline growth and improved win rates to stronger framework positioning and strategic account expansion. Acting as a senior advisor to business leaders, you will shape growth strategy through market insight, policy awareness, and competitive positioning while ensuring CGI presents a unified and credible voice across the public sector.

* Lead & deliver integrated public sector marketing strategy aligned to growth priorities
* Shape & influence senior stakeholders on positioning, investment, and go‑to‑market decisions
* Drive & optimise pipeline growth, win rates, and commercial marketing performance
* Align & integrate messaging across Government & Justice, Public Safety, and Government Relations
* Develop & elevate thought leadership aligned to policy and sector priorities
* Build & lead a high‑performing, commercially focused marketing team
* Orchestrate & execute campaigns, bids, and engagement activity with measurable impact
* Monitor & improve performance through data, insight, and agile planning cycles

You will also build and lead a high‑performing Marketing Business Partner team, fostering a culture of accountability, innovation, and continuous improvement. Working collaboratively across specialist teams, you will drive integrated campaigns, thought leadership, and stakeholder engagement, ensuring all activity is aligned to business priorities and delivers tangible impact.


Qualifications

* Significant marketing leadership experience within complex, regulated environments, ideally across the public sector, government, or related industries.
* Strong understanding of public sector policy, procurement frameworks, and stakeholder dynamics.
* Proven ability to deliver measurable commercial outcomes, including pipeline growth, win rates, and revenue.
* Experience influencing senior stakeholders and shaping strategic growth initiatives.
* Demonstrated success in leading and developing high‑performing teams.
* Strong capability in integrated marketing, bid support, and thought leadership development.
* Ability to translate market and policy insight into compelling commercial positioning.
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