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Marketing Coordinator (supporting the Marketing/BD Manager) to work for a boutique City law firm who are leaders in their field, duties will include:
Reporting, strategic planning and client data:
* Supporting the Marketing and Business Development Manager in reporting on our marketing and BD initiatives, including events and news alerts
* Helping to track new client conversion rates and associated fees against our segment targets, identifying trends to help inform where marketing efforts should be focused
* Working to ensure our contact database is kept up to date, with contacts tagged appropriately and bounce-backs are dealt with in a timely and efficient manner
* Researches and analyses, prospects, market trends and competitor activity to identify opportunities for growth and improvement
* Updates and maintains accurate records and databases of business development activities and outcomes
* Collate website traffic statistics and attendance statistics following events and thought-leadership publications
* Carry out competitor analysis on an ad-hoc basis
* Ability to analyze BD data and provide insights to inform business decisions would be helpful but not essential
Event coordination:
* Coordinating logistics for our in-person events and conferences, including (but not limited to): invitations, list management, name badges and signage, room set-up, and attendee communications (pre- and post-event)
* Supporting webinar delivery via Zoom, including managing the waiting room and admitting attendees, launching polls (if relevant) recording the session, and attendee communications (pre- and post-event)
* Assist with planning and execution of client events
* Helping organise BD and client events
* Events preparation including name badges and promotional materials
* Attendance of firm events to assist with registration and greeting clients
* Venue research for events
Thought leadership, content and PR:
* Assisting with the management of the firm’s content pipeline to ensure a structured, well-balanced approach that provides regular visibility across our client segments
* Coordinating news alerts via Mailchimp, preparing content for final review and distribution
* Attending various BD and marketing meetings (including our monthly meetings with PR agency and segment group meetings) to gather content ideas and track action items
* Assisting with the preparation of online and hard copy marketing materials as needed
* Adding and updating of content on the firm’s website, including lawyer bios and thought leadership, and other pages on an ad-hoc basis
* Supporting on thought leadership by posting blogs and assisting on the creation of client alerts
* Assisting the Business Development Manager in creating and delivering credentials and pitch documentation, often to short deadlines; Maintaining records of pitch materials
* Using mailchimp, contacts database and, when adopted, the CRM system and assisting the team in researching and sending marketing mailings
* Partnership M&A deal recording and collation to ensure the provision of timely information
Legal directory and awards submissions:
* Working closely with the Marketing and Business Development Manager to support with legal directory submissions, including managing client referee lists, compiling work highlights and proofreading submission documents
* Assisting with ad-hoc awards submissions as required
* Preparing first drafts of marketing and BD slides including pitch documents, lawyer bios and materials for internal and external events as needed
* Assistance compiling and cross-referencing legal directory submissions
* Ensuring information on the team including awards and rankings is up to date
Social media:
* Assisting with the drafting and posting of social media content to enhance engagement and raise the profile of the firm and its lawyers
* Repurposing existing content to maintain a consistent and targeted social media presence
* Assistance on the production of social media posts for the firm LinkedIn account
* Assisting with the editing of podcast and video content as necessary
General support:
* Assisting on client BD research tasks using various research tools
* Assists in the implementation of business development strategies and plans
* Provides administrative support to the head of Marketing, including scheduling meetings, managing diaries, note taking and preparing reports
* Provides regular updates and reports to the head of Marketing, MP, PM team, partners and other stakeholders
* Reviewing, formatting and drafting BD/PR documents and emails
* BD/PR Agenda preparation and minute taking
* Working with the PAs to book meetings and assist with firm-wide BD diary management
* Diary management of the marketing and business development team
* Meeting management and room bookings
* Provide general assistance to the Head of Marketing and Business Development, the MP and Partners and wider lawyer team
Specific skills/experience required:
* Excellent written and oral skills
* Proficient in PowerPoint, Excel and Word and interest in developing related tech skills; Knowledge of CRM systems and database management helpful but not essential
* Ability to prioritise and respond quickly to BD requests which have a short turnaround time
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