Job Description
Role: Growth Marketing Manager Location: Remote (1 day in Liverpool /week) Salary: £50000 - £60000pa Team: None - Stand alone role Tech: HubSpot I'm looking for someone who knows how to generate qualified pipeline and is comfortable using new tools, including AI, to improve how they work. This role is about building a predictable lead engine.What you'll actually be doing:
* Building and managing outbound email campaigns and sequences
* Creating high-converting outreach (not fluffy content)
* Developing ABM strategies for targeted accounts
* Owning messaging that drives replies, not just opens
* Measuring and improving MQL to SQL to revenue conversion
* Running A/B tests to continuously improve performance
* Working directly with sales to improve lead quality and close rates
Where AI and tools come in:
* Spotting opportunities to automate and optimise outreach
* Using tools to personalise at scale where it adds value
* Improving list building, segmentation, and targeting
* Continuously finding smarter, more efficient ways to drive results
What success looks like:
* Pipeline generated
* Conversion rates improving
* Sales saying "these leads are actually good"
* Not "we got loads of clicks"
What I'm looking for:
* Someone who understands B2B services, not just product marketing
* Experience in events, staffing, talent solutions, L&D, ExecEd is a bonus, not essential
* Strong grasp of outbound and lifecycle marketing
* Comfortable owning numbers, not hiding behind vanity metrics
* Curious, adaptable, and always looking to improve how things are done
This is for you if:
* You've built campaigns that actually convert
* You think in funnels, not posts
* You care about quality of leads, not volume