Job Description
Our client is seeking a detail-oriented Martech/Tagging Specialist with strong hands-on experience in Google Tag Manager, Google Analytics, consent management, conversion tracking, event tracking, and digital measurement .This hybrid London-based role sits at the intersection of marketing, analytics, and engineering, ensuring accurate, scalable, and compliant tracking across web, mobile, landing pages, campaigns, and international markets.The RoleOur client, a leading organisation within the iGaming and online entertainment industry, is looking for a Martech/Tagging Specialist to join their growing marketing team.This role is ideal for a technically minded marketing professional with strong experience in web analytics, tag management, digital tracking, Google Tag Manager, Google Analytics, consent management platforms, and campaign measurementThe successful candidate will be responsible for managing and maintaining digital marketing tracking across web and mobile properties, ensuring data accuracy, supporting marketing performance measurement, and helping teams make informed decisions through reliable tracking implementation.Reporting into the Senior Marketing Analyst, you will act as a key liaison between marketing, analytics, product, engineering, and external technical teams. You will help ensure tracking requirements are clearly understood, correctly implemented, thoroughly tested, and accurately validated.This is a hands-on role suited to someone who is proactive, detail-oriented, technically confident, and comfortable working across both technical and non-technical teams.Key ResponsibilitiesTracking and Tag ManagementAs the Martech/Tagging Specialist, you will be responsible for:Owning and managing Google Tag Manager across active brands, countries, and marketsManaging and maintaining the companys Consent Management PlatformManaging and maintaining Google Analytics properties across web and app environmentsImplementing and maintaining conversion tracking, event tracking, marketing pixels, and third-party tagsEnsuring accurate tracking and measurement reliability across platforms such as Google Ads, Floodlights, Meta Pixel, AppsFlyer, SDKs, and app campaignsEnsuring tracking implementations remain compliant with GDPR, consent management requirements, and evolving privacy standardsMaintaining a structured, scalable, and reliable data layerMonitoring tracking performance and proactively identifying issues or inconsistenciesTracking Maintenance and TroubleshootingYou will also be responsible for:Acting as the main point of contact for tracking-related issuesInvestigating and resolving discrepancies in conversion dataDebugging tracking across landing pages, multi-step funnels, and cross-domain journeysSupporting and maintaining server-side tracking implementations, including S2S, CAPI, and Reporting APIsPerforming regular audits of GTM containers, tags, triggers, variables, and data consistency across multiple platformsReducing reliance on external engineering teams by independently resolving tracking issues where possibleFront-End Development SupportThis role will also support campaign and landing page delivery by:Building, updating, and maintaining marketing landing pages through CMS platformsSupporting landing pages for channels such as PPC, Paid Social, and performance marketingImplementing tracking requirements directly into front-end code where requiredEnsuring pages are responsive, performant, and technically soundCross-Team CollaborationYou will work closely with internal and external teams, including:Performance marketingBusiness analyticsProduct and engineeringExternal technicalMarketing stakeholdersKey collaboration responsibilities include:Acting as a bridge between marketing and technical teamsTranslating business requirements into clear technical specificationsValidating and QA testing implementations delivered by external teamsChallenging and verifying technical implementation where requiredSupporting teams with clear communication around tracking, tagging, and analytics requirementsWhat We Are Looking ForStrong hands-on experience with Google Tag ManagerExperience working with Consent Management PlatformsExperience building and maintaining Google AnalyticsA solid understanding of event tracking, conversion tracking, and data layer structuresExperience debugging tracking issues across web and mobile environmentsExperience working with marketing and analyticsThe ability to independently troubleshoot and resolve technical issuesFamiliarity with cross-domain trackingExposure to app tracking concepts such as Firebase or similar platformsExperience in performance-driven industries such as gaming, betting, e-commerce, or digital marketingStrong attention to detail and a highly organised approachA proactive, solution-focused mindsetStrong ownership, accountability, and the ability to challenge implementation? Advantageous SkillsFront-end development skills in HTML, CSS, and JavaScriptCreative or design capabilitiesExperience supporting landing page developmentExperience with server-side tracking, CAPI, S2S, or Reporting APIsExperience working in the iGaming, betting, online casino, or e-commerce sectorExperience with app tracking, SDKs, AppsFlyer, Firebase, or similar platformsPersonal AttributesDetail-oriented, diligent, and highly organisedMotivated, curious, and eager to learnComfortable working in an international and multi-market environmentConfident in communicating with, challenging, and influencing stakeholdersBenefits24 days of annual leaveHybrid working model 3 days in the officeCompetitive salary plus annual bonus, eligible after completing probationPrivate healthcare and life insurance upon successful completion of probationParticipation in the company pension schemeTPBN1_UKTJ