Job Title - Marketing Manager (Product & GTM) Roda BI
Location -Nottingham / Preston / Stevenage (hybrid; 2–3 days on-site preferred)
Salary - £40,000–£50,000 + Benefits + Performance Bonus
Contract Type - Full-time, permanent
Reports to - Head of Marketing
About Delphi Care Solutions & Roda BI
Delphi Care Solutions is a specialist regulatory compliance consultancy for care and education. Roda BI is our new SaaS analytics + AI product that turns operational/clinical data into proactive insights, early-warning signals, and evidence for improvement across the care sector.
This is not a corporate comfort-zone role, it’s a startup-style build-and-scale opportunity where you’ll combine traditional marketing fundamentals with modern AI-driven techniques to launch and grow a product that matters.
The Role
We’re hiring a hands-on, entrepreneurial Marketing Manager to take charge of Roda BI’s go-to-market strategy, launches, and growth engine.
You’ll bring solid foundations in brand, positioning, and demand generation while also being a super-user of AI tools to automate, optimise, and scale campaigns.
We’re looking for someone who:
* Thrives in a fast-moving, ambiguous startup environment & leads by example (happy to roll up sleeves and execute as well as strategise),
* Adapts to rapid change with resilience and is a self-starter & can turn complex product value into stories, campaigns, and revenue.
Key Responsibilities
Product Marketing & GTM
* Own positioning, messaging, and narrative for Roda BI across care-sector personas. Plan and execute tiered launches (Major/Minor/Growth) end-to-end.
* Convert customer insights into benefits-driven campaigns and roadmaps.
* Competitive intelligence & win/loss: maintain battlecards and sales insights. Build and deliver sales enablement kits (decks, one-pagers, ROI calculators, battlecards, interactive guides).
Demand Gen & Digital Growth
* Design and run demand programs across LinkedIn, paid search, content, SEO, webinars, partnerships.
* Implement AI-powered marketing automation (HubSpot + AI copy, image/video gen, predictive analytics) for lead scoring, nurturing, segmentation, and campaign optimisation.
* Use AI tools to test, personalise, and scale content across multiple channels while measuring impact on pipeline, CAC, and ROI. Run ABM programs for priority accounts and partner closely with Sales to accelerate deals.
Traditional Marketing Foundations
* Brand ownership: consistent voice, identity, and campaigns across all touchpoints.
* Content marketing: high-quality case studies, whitepapers, ROI stories.
* Events & community: webinars, roundtables, and sector events that build credibility. Manage external agencies/freelancers to extend delivery capacity.
Analytics & Reporting
* Operate an AI-enabled, data-driven marketing stack for automation, attribution, experimentation.
* Report weekly/monthly/quarterly on pipeline £, MQL/SQL/SQO, CAC, LTV/CAC, funnel conversion, launch adoption. Own the marketing budget and deliver strong ROI.
Requirements
What You’ll Need To Have:
* 5+ years in B2B SaaS/software marketing with proven GTM & product-launch ownership.
* Track record of pipeline contribution, customer acquisition, and retention.
* Deep understanding of traditional marketing channels (brand, content, events, PR, SEO/SEM). Proven expertise in AI marketing tools.
* Comfortable with rapid change, lean resources, and startup execution.
* Strong communication/storytelling skills with both technical and business audiences.
* Stakeholder management: can influence up, down, and sideways with confidence.
Benefits
What We Offer
* 25 days holiday + bank holidays, pension.
* Ownership of Roda BI’s GTM function and the chance to build playbooks from scratch.
* A startup-style environment with direct access to Product and Leadership.
* Supportive culture that values innovation, creativity, and results.
* Performance-related bonus scheme