Field Sales Manager : National Drinks Distributor : England : Up to A GBP 60,000 plus package
My client has developed one of the most innovative and exciting portfolios over the past 10 years, with a range of exceptional global brands associated with them. This business has a strong reputation in the drink industry and established relationships with most businesses across the UK.
We are currently looking for a Field Sales Manager to join this growing team. The Field Sales Manager will ultimately be responsible for leading a team to achieve growth within their sales area and drive the sales strategy across the on:trade. The Field Sales Manager will be required to create the strategy, manage the full commercials across the on:trade, utilize the CMR system and build relationships with both stakeholders and teams to drive success.
The ideal Field Sales Manager will have a strong network across the on:trade and be able to manage a large national team.
Company Benefits
* A competitive salary, bonus and package associated with the role
* Opportunity for progression and growth in the business
* Exclusive discounts of products and a flexible working pattern.
Field Sales Manager Responsibilities
* Lead, coach, and develop a team of sales professionals, setting clear targets and ensuring consistent delivery against KPIs.
* Design and implement the commercial sales strategy for the region, aligning with national business objectives and maximising market penetration.
* Drive growth in the free trade sector, managing and expanding relationships with pubs, bars, and independent venues.
* Oversee a portfolio of key accounts, ensuring strong commercial performance, contract compliance, and opportunities for upselling and cross:selling.
* Negotiate pricing, volume commitments, and promotional activity to maximise margin and profitability.
* Build and manage route:to:market partnerships, ensuring efficient distribution, competitive pricing, and strong customer support.
* Identify and win new business opportunities, targeting high:value prospects to increase market share.
* Analyse sales performance and market data to adjust strategy and respond to emerging trends.
* Collaborate with marketing to deliver impactful regional activations and brand:led events to support sales objectives.
The Ideal Field Sales Manager
* Strong track record in sales leadership within the Drinks FMCG sector, ideally with an on:trade network and leadership skills.
* Demonstrable success in delivering commercial growth through both account management and new business acquisition.
* Confident negotiator with experience managing P and L responsibility for a region or business unit.
* Deep understanding of sales performance metrics and the ability to translate insights into actions.
* Experience developing teams to exceed targets and achieve commercial objectives.
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