Job Description 3 Months Contract (Chances of extension) Role Overview Our client, an events, digital products and academic research services FTSE 100 organisation is seeking a Marketing Manager to join their team. You will have a strategic mindset, strong critical thinking skills and a proven ability to manage and execute high-impact campaigns. Based in their London Office, this role requires expertise in multichannel marketing, campaign development, and performance reporting. The ideal candidate will thrive in a fast-paced environment, balancing multiple priorities while delivering measurable results that drive audience engagement, sponsorship growth, and business success. Key Responsibilities Strategic Mindset and Critical Thinking Develop and implement marketing strategies that align with business objectives and financial goals. Analyse market trends, audience behaviours, and campaign performance to inform decision-making. Present strategic initiatives and provide actionable insights to optimise marketing efforts.Campaign Development and Management Plan, execute, and manage end-to-end marketing campaigns, ensuring alignment with commercial objectives. Collaborate with internal teams to define campaign goals, timelines, and deliverables. Continuously monitor and optimise campaigns to maximise ROI and achieve KPIs.Multichannel Marketing Activities Set up, build, and execute multichannel marketing campaigns across email, social media, paid media, and other digital platforms. Ensure seamless integration of channels to deliver a cohesive and impactful customer journey. Leverage data-driven insights to refine targeting and messaging across all channels.Reporting and Performance Analysis Track, measure, and report on campaign performance, providing detailed analysis and actionable recommendations. Use data to identify trends, gaps, and opportunities for improvement. Present regular updates to stakeholders, ensuring transparency and alignment with business goals.Onsite Delivery and Event Support Oversee the onsite execution of marketing activities, ensuring smooth operations and alignment with campaign objectives. Manage event registration processes, audience engagement, and post-event reporting. Coordinate with cross-functional teams to ensure successful delivery of events and campaigns.Multitasking and Collaboration Balance multiple projects and priorities in a fast-paced environment, ensuring deadlines are met without compromising quality. Collaborate with internal teams, including data, commercial, and operations, to drive campaign success. Maintain a solution-focused approach, addressing challenges with creativity and efficiency.Qualifications What You'll Bring Strong strategic and critical thinking abilities, with a focus on data-driven decision-making. Proven expertise in campaign development and management, including multichannel marketing. Experience in setting up, executing, and reporting on multichannel marketing campaigns. Exceptional multitasking and organisational skills, with the ability to manage multiple priorities simultaneously. Advanced knowledge of marketing analytics and reporting tools to measure and optimise performance. Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Proficiency with CMS platforms, databases, segmentation, and targeting. Excellent copywriting and communication skills. Strong stakeholder management abilities.Key Skills Creative thinking combined with an analytical mindset. Strong organisational abilities to manage complex projects. Proven ability to deliver under pressure and meet tight deadlines. Experience in budget management and resource allocation. Advanced communication and collaboration skills to work effectively with cross-functional teams.What Makes You Stand Out Extensive experience in events marketing, including onsite delivery and campaign execution. Leadership and mentoring capabilities to guide and develop team members. Understanding of commercial due diligence processes and aligning marketing with business goals. Knowledge of accessibility considerations in digital marketing to ensure inclusivity. Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy