Senior Marketing Executive – B2B Financial Publishing - London
Salary up to £42k + 10% Bonus and Strong Benefits
Hybrid working – 2 days per week in City, London
Our client provides specialist data and insights to the global financial services industry, helping professionals understand complex markets, benchmark activity, and make smarter decisions
The Role
We’re looking for a driven Senior Marketing Executive to support the delivery of integrated marketing campaigns, primarily for B2B subscription-based products, with scope across the wider portfolio. Working closely with the Senior Marketing Manager and cross-functional teams, you’ll own core digital channels, drive demand generation, and help build brand visibility in global markets.
You’ll also play a key role in marketing automation and CRM — building and optimising campaigns in Pardot, improving lead management workflows, and championing best practices across the team.
What We’re Looking For
* Proven B2B marketing experience, ideally in financial or professional services, publishing, or subscription-based products / SaaS.
* Hands-on experience with marketing automation and CRM (Pardot/Salesforce preferred, but others considered)
* Confidence across digital channels — email, web, SEO, paid
* Strong analytical skills with an eye for insight and a bias for action
* A proactive, organised communicator who can manage multiple priorities
What You’ll Do
* Plan and execute integrated campaigns across email, web, content and paid channels
* Own performance reporting and use data to improve conversion and results
* Build and manage campaign assets including landing pages and email flows
* Support paid media activity across social and search
* Champion marketing automation in Pardot, including lead management and workflow optimisation
* Support SEO initiatives and event marketing activity
* Contribute to marketing activity across other brands where priorities align
Why Join?
This is a real opportunity to grow. Over time, you’ll take on increasing ownership of campaigns, channels and performance — making it an ideal role for someone with ambition and a growth mindset.
Key words: senior marketing executive, b2b, financial, information, subscriptions, SaaS, automation, email, publishing, salesforce, pardot, campaign, digital, online, paid, seo, ppc, linkedin, permanent, hybrid, london.