Role: Senior Digital Analyst Rate: £600 p/d Outside IR35 Location: Bristol HQ – 2 days p/w On site Duration: 6 months initial agreement Sanderson have partnered with a leading financial services brand looking for a new Senior Digital Analyst with expertise in Adobe or Google Analytics, with some exposure to Python to help drive better outcomes from a range of data across both mobile and web channels. Experience Required: Experience in a workplace of using digital analysis tools including Adobe Analytics/Amplitude/GA4 Expert in data manipulation and analysis to provide actionable insights. Strong experience with SQL is a requirement, use of notebooks/python would be desirable Prior experience using data visualisation tools such as PowerBI, Tableau, Looker etc. Proficient at prioritising workloads effectively and using planning and collaboration tools e.g. JIRA, Confluence & Miro Knowledge and interest in financial services and products is a bonus Excellent attention to detail and proven problem-solving skills Able to communicate effectively with a wide range of stakeholders from technical to non-technical Responsibilities: Acting as a trusted partner for the business to help drive better outcomes in Digital journeys through a range of data from across our channels. Help drive best practice and bring new approaches to finding value in our first party data from across our channels. Setting up Digital Analytics and monitoring digital journeys relating to your partnered Product Team. Help suggest and understand impacts and priority of Digital product deliveries. With the wider Digital Analytics team, manage and maintain the Digital Analytics data collection implementation Provide tag specifications for additional tracking to ensure stakeholders’ reporting and decision-making requirements are met Work with web/mobile app developers to ensure tag specifications are implemented as specified Provide support to the wider business on the use of Analytics toolset Respond to ad-hoc queries from around the business regarding digital activity and client behaviour Assist in the wider analytics peer review process to ensure all analytics products are managed appropriately