As the Brand Manager for these luxury fragrance brands, you will be responsible for delivering brand objectives—including net/retail sales, operating profit, market rank/share, and category objectives—while ensuring brand equity and guidelines are upheld.
Key Responsibilities
* Work closely with the Vice President/General Manager to set strategic priorities, identify opportunities, and drive business growth across target consumer segments and channels.
* Own the brand P&L, driving sales performance through online, marketing, and sales teams.
* Develop and implement the regional brand Marketing & Consumer Engagement Strategy to achieve brand objectives and maintain brand guidelines.
* Lead the team to achieve growth, set priorities, and maintain performance standards.
* Partner with Global teams to launch regionally relevant programs, assets, and product development based on local insights.
* Collaborate with Brand Sales Directors and Retail Teams to meet sales targets and execute sales strategies.
* Align marketing calendars and consumer engagement activities across media, influencer relationships, communications, CRM, product innovation, promotions, events, and retailer programs.
* Align inventory demand and retail sales plans through accurate forecasting and approve pricing and line‑edit recommendations with strategic insight.
* Manage the strategic budget, apply zero‑based budgeting, and allocate resources to meet objectives.
* Maintain relationships with stakeholders across functions, the field, retailers, and external suppliers.
* Stay abreast of market developments, analyze consumer behavior, and leverage insights to inform strategy and drive brand growth.
Qualifications
* Proven track record in advertising, brand experience, communications, leadership, and team development.
* Leadership experience managing cross‑functional teams, identifying development opportunities, and empowering staff.
* Strong brand‑building experience across categories, consumer types, and brands.
* Demonstrated strategic and customer‑centric approach focusing on innovation and omni‑channel experience.
* Exceptional analytical skills and ability to solve unstructured problems with a hypothesis‑driven approach.
* Ability to quickly identify and react to emerging trends.
* Functional expertise in consumer goods and/or retail.
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