A legacy in progress Say hello to a new era of modern sophisticationPrettyLittleThing has undergone a rebrand. A bold new vision shaping a brand that celebrates both heritage and evolution. Fashion is all about reinvention, and at PLT we are proving that style is more than just what you wear, it’s a statement. We are stepping away from being a fast fashion brand, and pivoting towards giving customers premium quality product and design. Are you ready to join our movement? THE ROLE As a Search Engine Optimisation (SEO) Assistant in the Digital Marketing department at PrettyLittleThing you will be expected to help drive our Optimisation strategy forwards. This position would suit an individual with a keen interest in Digital Marketing, who is looking for an opportunity to further develop their career by joining a fast paced and growing business. WHAT YOU'LL BE DOING Assist in growing Organic traffic & revenue in line with forecasts & business objectives. Perform regular keyword research in-line with business objectives and seasonality to identify new areas for growth. Day-to-day optimisation of categories, sub-categories & campaigns. Assisting with the production of site content. Analyse competitors & the market to identify opportunities for outreach/link-building/categories/blog content etc. Gather data, generate reports to carry out performance analysis. Producing daily and weekly reports to share with the team and the wider business and using this to inform actions. Working closely with other teams in the business (Buying/Merchandising/eCommerce) to ensure we stay up-to-date with trends and react quickly. WHAT WE ARE LOOKING FOR PrettyLittleThing operates in a fast-paced environment – you can keep up with the pace of a truly fast-fashion brand through showing productivity, efficiency, and serious hard work. Keen learner with a passion for marketing. Push yourself to stay up-to-date with industry and competitor news. Bring your best every day, acts in a professional and approachable manner. Proactive approach when it comes with day-to-day work, requesting feedback, and personal development. Productive and efficient – have great time management skills, can keep up with the pace of PrettyLittleThing and work on multiple tasks without letting the quality of work drop. A passion for data, analysis and the more technical aspects of digital marketing. You have no issue in communicating what you need from other members of the team; you do this in a friendly, professional manner. A basic understanding of Digital Marketing. A keen interest in eCommerce, specifically in the fashion, beauty & lifestyle industry. Strong copywriting skills. Experience of working with all common Microsoft packages & strong Excel skills. Any of the following would also be beneficial but is not essential: Experience of working with Google Analytics. Experience of working with any of the following: Botify, Screaming Frog, Lumar, Google Search Console, SEO Monitor, SEMrush, AHREFS, Sistrix. Experience of working with HTML A second language WORKING WITH US At Debenhams Group, we are a diverse portfolio of five core brands (boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams) alongside a dynamic marketplace model and a growing financial services division, it keeps us pretty busy! We don’t stand still - we lead, evolve, and redefine online fashion. With bold ambitions and big energy, we’re on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible. We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you’ll love it here. We want visionaries, disruptors, and doers, people who bring fresh thinking, relentless energy, and the drive to make an impact. Be bold. Be creative. Be a community. WHY JOIN US 2025 is a year for making bold moves, delivering real results, and driving forward with unstoppable momentum. If that excites you, then you belong at Debenhams Group. Let’s lead the change together. PLT PERKS 25 days holiday plus bank holidays Discretionary bonus scheme Company share scheme Life Assurance Company Pension Scheme Flexible working hours Late start, early Friday finish Free parking Employee assistance programme including 24-hour confidential helpline Our Reward Platform allows you to tailor your benefits to suit your needs - such as Private Healthcare, Dental and Healthcare Cash Plans, a Cycle2work Scheme and plenty of fun anytime benefits such as coffee club or virgin experience days. Season Ticket Loans 40% discount across 8 brands, 20% discount on Debenhams Discount & Cashback portal Learning and development support and opportunities both internally and externally Payday drinks monthly and ad hoc events throughout the year A workplace where everyone is respected; their individual differences are valued; and they can be themselves at work; without exception. LILF1 LI-onsite LI-seo LI-digitalmarketing