Job Description
As a marketing executive, you'll need to:
1. Create awareness of and develop the brand of NEC Software Solutions.
2. Develop, drive and report on lead generation and nurture campaigns.
3. Plan and execute audience relationship activity such as conferences and events.
4. Identify key routes to market in UK and international markets via Industry conferences, professional groups, partners and channels.
5. Work alongside colleagues in the product and sales teams to support go-to-market strategies.
6. Understand the customer value proposition of the portfolio.
7. Monitor and analyse competitor activity by product line.
8. Develop and manage communication plans using a variety of channels.
9. Other reasonable duties which the company requires carrying out.
And with support, you'll need to:
10. Develop and implement a marketing strategy.
11. Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective.
12. Track marketing performance and return on investment and prepare monthly reports for management.
13. Monitor and report on competitor activity.
14. Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities.
Ideally, we'd love to find a candidate who could work from Alderley Edge a couple of days a week.
Qualifications
Essential Requirements
15. Demonstrable experience in a B2B environment in a similar role.
16. Email marketing – experience in developing, executing, and measuring email marketing campaigns.
17. Writing compelling and relevant content for a range of channels including social media experience.
18. Strong communication skills externally and internally - able to dialogue at CX level
19. Able to work with a variety of stakeholders and assimilate their views
20. Collaborative
21. Commercially aware and cost conscious
22. Problem solving and analytical
23. Data driven decision making
24. Flexible and self-motivated - able to work without supervision
25. Outcomes and deadlines orientated
26. Ability to work under pressure
Desirable requirements
Experience with marketing software and/or services to a range of public sector stakeholders.
27. Understanding of brand marketing and experience in SEO and website CMS.
28. Experience using Marketing automation and CRM.
Additional Information
We pride ourselves in offering an excellent benefits package, including an above average pension scheme. When you join the team at NEC Software Solutions, you are provided with the following:
29. Private Medical Cover funded by NEC for Employees (with the option to add family members at an additional cost)
30. 25 days paid holiday with the option to buy/sell
31. 4 x basic salary life assurance cover funded by NEC (with the option to increase cover at an additional cost)
32. A Group Pension Plan with fantastic employer contributions up to a maximum of
33. A selection of flexible benefits to suit your individual needs