Our client is a well‑established and fast‑growing health and wellness business with a portfolio of consumer brands spanning skincare, immune support, family supplements, and nutrition. With a strong commercial track record and ambitious growth plans, they are doubling down on social commerce and TikTok Shop is central to that strategy. This is a rare opportunity to own and shape a TikTok Shop function from the ground up, with real autonomy, real impact, and a brand portfolio that has genuine potential in the creator‑led commerce space.
Location: Crawley, West Sussex (flexible working available)
Responsibilities
* Owning the TikTok Shop strategy, roadmap, and revenue targets across a portfolio of consumer health and wellness brands
* Recruiting, onboarding, and managing TikTok Shop affiliates and creators through both open and targeted collaborations, tracking performance and optimising commission structures
* Planning and executing TikTok Shop campaigns, product launches, and promotions alongside Brand and Social teams, including TikTok LIVE strategy and ads management
* Tracking and reporting on key metrics including GMV, conversion rate, and ROAS, using data to continuously optimise pricing, offers, and content formats
* Ensuring all TikTok Shop content aligns with health and wellness advertising regulations, working closely with brand and regulatory teams
Qualifications
* Proven experience managing TikTok Shop or TikTok commerce for a brand or agency, with a strong understanding of creator culture and social commerce mechanics
* Hands‑on experience recruiting and managing creators and affiliate programmes at scale
* A commercial mindset with a demonstrable track record of driving revenue growth through social commerce
* Confidence analysing performance data and translating insights into actionable optimisation
* Excellent communication and relationship‑building skills, with experience in health, wellness, or other regulated consumer categories a bonus
Benefits / Why Join
* Own the TikTok Shop function from day one — this is a genuinely greenfield opportunity with full strategic ownership
* Work with a portfolio of recognised consumer health and wellness brands with strong existing audiences and real growth momentum
* Join a business that invests in innovation and is committed to staying ahead in social commerce
* Flexible working environment with autonomy and trust to deliver
* Be part of a team that moves fast, backs new ideas, and gives you the resources to make them happen
* Attractive package on offer for the right candidate
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