Specification Business Development Manager – Commercial Interior Finishes
ASR International is working exclusively with a highly respected manufacturer of decorative interior finishes to recruit a Business Development Manager. This role is a key strategic hire to help drive growth across the London commercial and hospitality market, while also nurturing key account relationships already in place.
About the Business
Our client is a well-established name in the interior finishes sector, known for producing high-quality solutions for use in hotels, restaurants, offices, public buildings, and other non-residential environments. With strong brand recognition both in the UK and internationally, the company is now entering a period of targeted commercial expansion.
Backed by in-house design and manufacturing teams, the business delivers both bespoke and standard ranges with a strong emphasis on service, sustainability, and innovation.
The Opportunity
We’re looking for a driven and well-connected business development professional with experience in commercial interior products to take ownership of London and the Southeast region. You’ll be responsible for developing new business across the A&D community, contractors, and end users, while also managing a small group of existing key accounts.
This is a field-based, client-facing role with autonomy, backed by a supportive leadership team and in-house resources to help you win and deliver large-scale projects.
Key Responsibilities
Identify and develop new project opportunities across commercial and hospitality interiors (no residential).
Build relationships with architects, interior designers, contractors, and project specifiers.
Managed and grew key account relationships, ensuring ongoing project success and client satisfaction.
Promote the full range of offerings and finishes, offering tailored solutions to meet project needs.
Work collaboratively with design, technical, and production teams to deliver bespoke solutions.
Attend industry events, trade shows, and networking functions to build visibility and a pipeline.
Provide market feedback to help shape product development and strategic direction.
Travel across London and the Southeast, with occasional overseas visits (e.g., US market presence).
Experience & Background
Minimum 5 years of experience in a specification or business development role.
Strong background in commercial interiors, ideally with surface finishes, textiles, or architectural products.
Well-networked across the Specification, A&D and contractor landscape, particularly in London.
Experience selling into hospitality, workplace, or public space projects.
Demonstrable success in managing project-based sales cycles and securing long-term client partnerships.
Skills & Attributes
Commercially astute and target-driven with a consultative sales approach.
Confident communicator with excellent presentation skills.
Self-motivated and well organised; able to manage time and pipeline independently.
Resilient, resourceful, and driven to succeed in a competitive, design-led industry.
Why Apply?
Join a well-established, design-led manufacturer with an international presence.
Take on a high-impact role shaping growth across one of the UK’s most exciting interiors markets.
Competitive package: up to £60,000 basic + car allowance + bonus scheme.
Work with premium, design-focused products and a collaborative team culture.
For further information and a confidential chat, don't hesitate to get in touch with Ed Robinson below.
T: 0161 327 4561 or 07946126 863
E: Ed@asr-international.co.uk
W: www.asr-international.co.uk
ASR International specialises in Commercial, Operational and Sales-based roles throughout GB; our expertise lies with manufacturers and distributors within the bathroom, brassware, sanitaryware and interiors sectors for senior-level appointments and Directors.