About the Institute for Manufacturing and IfM Engage
The Institute for Manufacturing (IfM) is part of the University of Cambridge’s Department of Engineering. It focuses on research, education, and practice to "Manufacture a Better World." Its activities involve helping organisations develop life‑changing products and services, create meaningful jobs, and contribute to a better environment for the future. Additionally, the Institute aims to help governments foster innovation and enterprise to deliver social and economic benefits. Its undergraduate and postgraduate education programmes are designed to prepare the manufacturing leaders of the future.
IfM Engage Ltd is a limited company owned entirely by the University. The company generates revenue by working with companies ranging from multinationals to start‑ups, as well as policymakers and academic partners, both in the UK and internationally to help them solve complex challenges. The operating surplus generated is donated to the University to support future research. In 2024, we were recognised for our strong and positive work culture and was awarded the Investors in People (IIP) accreditation.
We are looking for a Marketing Officer to help develop and implement creative marketing communications that grow our brand, generate new business, and support major strategic initiatives.
About the Role
You will be a key member of the team, delivering integrated marketing campaigns that promote IfM Engage’s world‑class consultancy, memberships, and executive education.
You will also support major strategic initiatives, including the Mental Health Catalyst (MHC) – a programme accelerating innovation in interventions for clinically depressed mood. This includes targeted campaign delivery to attract stakeholders, participants and funders, and ensuring effective dissemination of the programme’s outputs.
Whether driving commercial growth or raising the profile of high‑impact programmes, your work will help expand our reach and impact.
The Marketing Officer will work with the Marketing and Communications team to:
* Generate opportunities for consultancy, executive education, networks and memberships
* Build IfM Engage’s reputation through integrated, multi‑channel marketing campaigns
Key Responsibilities
1. Campaign Execution & Content Creation
* Collaborate with the Marketing Manager and Senior Marketing Officer to deliver multi‑channel campaigns across digital, print and social media, including the integrated MHC marketing and communications plan.
* Produce high‑quality marketing collateral such as web copy, case studies, video and multimedia assets, and printed materials.
* Manage day‑to‑day digital presence, including website updates (CMS) and scheduling and publishing across social channels.
* Maintain brand consistency, managing templates and ensuring all materials reflect the IfM Engage brand to a high standard.
* Work closely with the Events team to support the promotion and delivery of webinars, courses and live events to maximise attendance and stakeholder engagement.
2. Operations & Performance Tracking
* Manage inbound enquiries to ensure prompt follow‑up and effective qualification into the sales pipeline.
* Act as custodian of the CRM: maintaining accurate customer, prospect and stakeholder data and ensuring GDPR compliance.
* Monitor and analyse key marketing performance metrics, including website analytics, social engagement and lead generation, to produce insights that inform quarterly Board reports.
* For the MHC programme specifically, oversee stakeholder engagement tracking, recruitment metrics and reporting to support high‑quality programme delivery.
3. Logistics & Resource Management
* Oversee production, tracking and distribution of marketing literature and stock, ensuring the team is well‑equipped for industry engagements.
This role reports to the Marketing Manager and works closely with the Senior Marketing Officer, Events and Communications teams.
Knowledge, Skills and Attributes
* Project management: Ability to proactively manage multiple deadlines and deliver campaign components on time.
* Stakeholder & relationship management: Excellent interpersonal skills and confidence working with diverse stakeholders, including academics, clients, creative suppliers and partners across the mental health ecosystem.
* Copywriting & proofreading: Excellent writing skills with the ability to adapt tone for different audiences and create clear, compelling narratives.
* Digital proficiency: Working knowledge of SEO, email marketing platforms and CRM systems.
* Creative skills: Experience with design tools (Canva/InDesign) and basic multimedia production (video editing or similar).
Additional Essential Skills for the Mental Health Catalyst (MHC)
* Ability to translate complex programme concepts into accessible messaging for stakeholders, participants and potential funders.
* Strong organisational skills to manage participant recruitment communications and maintain accurate programme engagement data.
* Messaging & storytelling: Ability to transform complex or technical topics into engaging narratives for clients and stakeholders.
* Event experience: Experience supporting or promoting webinars, workshops or professional events.
* AI literacy: Experience using generative AI tools to support first‑draft copywriting, content ideation or workflow automation.
* Professional development: CIM qualification or strong desire to pursue professional marketing qualifications.
* Recruitment campaign experience: Experience delivering recruitment‑style campaigns for specialist participants or expert panels.
The role is full‑time; however, we are open to conversations around flexible working. The role is based in Cambridge. IfM Engage operates an ‘office first’ hybrid working policy (at 60% of working time in the office). The salary band for this role is £38,000-44,500 plus a generous benefits package, including healthcare.
IfM Engage has a responsibility to ensure that all employees are eligible to live and work in the UK.
IfM Engage actively supports equality, diversity and inclusion and encourages applications from all sections of society.
At IfM Engage, we are committed to being transparent about how we collect and use your data and ensure that we meet our data protection obligations. For a more detailed view of the information we collect and how we process it please check out our Privacy Notice for Job Applicants here: https://engage.ifm.eng.cam.ac.uk/privacy-compliance/privacy-policy-for-job-applicants/
Explore the full details of the role here: engage.ifm.eng.cam.ac.uk/wp-content/uploads/Marketing-Officer-April-26.pdf
How to apply:
Please send a CV and covering letter to ifm-engage@eng.cam.ac.uk.
The closing date for the role is Friday 15 May 2026, 16:00.
#J-18808-Ljbffr