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We are seeking an experienced Marketing Executive with at least 5 years of relevant experience, including business-to-business marketing. You will support the Digital Marketing Manager and wider marketing team in developing and executing a variety of online and offline marketing activities and campaigns, aligned with a content-led, digital-first marketing strategy.
This role offers variety and includes responsibilities for Literature, Advertising, Promotions, PR, Email Campaigns, and Website updates and development for our extensive product range and broad customer base.
Responsibilities
You will be responsible for designing, delivering, and reporting on integrated marketing campaigns, which includes planning email campaigns, designing campaign structures, executing campaigns using marketing automation software, and analyzing their effectiveness.
* Plan, manage, and execute a full calendar of customer and prospect events.
* Assist the marketing team in achieving lead generation targets, especially in expanding the business development pipeline for sales.
* Support the content executive in planning and producing collateral for campaigns, case studies, and sales support.
* Drive successful telemarketing campaigns by providing effective materials and coordinating briefings with relevant team members and stakeholders.
* Generate ideas for campaigns around key events and seasonal opportunities to maximize lead generation.
* Support the Partner Manager in executing partner marketing activities.
Skills Needed
* Proactive and self-motivated
* Commercially focused
* Experience in business-to-business marketing (essential)
* Target and numbers-driven
* Energetic, enthusiastic, and highly motivated
* Strong understanding of marketing campaign planning and tactical implementation (essential)
* Hands-on experience with online and offline communication, lead generation, CRM software, and marketing campaigns (essential)
Contact: 01702 567 302
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