We're hiring a CRM Manager (London, UK)
About the company we're hiring for currently:
A UAE-based pioneer delivering customer-centric experiences and unparalleled opportunities through cutting-edge technology, with six innovative tech ventures across the globe.
Role Description:
We are seeking a CRM Manager to own customer lifecycle management, delivering personalized, data-driven campaigns that maximize engagement, retention, and lifetime value. You'll be responsible for designing and executing CRM strategies across email, push, SMS, and in-app — ensuring every customer touchpoint drives loyalty and performance.
This role is ideal for someone who loves blending creativity with analytics to craft winning journeys for customers.
What You'll Be Doing:
* Own and manage CRM strategy across email, push notifications, SMS, and in-app channels.
* Design and execute personalized customer journeys that boost engagement, retention, and LTV.
* Segment audiences using behavioral, transactional, and demographic data for targeted messaging.
* Work with analytics and product teams to track customer lifecycle KPIs (churn, reactivation, retention).
* Lead A/B testing to optimize messaging, subject lines, creative, and timing.
* Partner with design and content teams to deliver campaigns that are both impactful and on-brand.
* Ensure compliance with GDPR and data privacy best practices in all communications.
* Report on CRM performance, providing insights and recommendations to senior leadership.
Skills & Qualifications
* 8–12 years of experience in CRM, lifecycle marketing, or retention marketing, ideally within B2C, gaming, e-commerce, or retail-tech.
* Hands-on experience with leading CRM tools (Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, or similar).
* Strong analytical skills with the ability to interpret data and turn insights into action.
* Proven track record of improving customer engagement and retention through CRM campaigns.
* Solid understanding of customer segmentation, personalization, and marketing automation.
* Strong project management skills and ability to collaborate with cross-functional teams.
* Excellent written communication and creative flair for customer messaging.
* Bachelor's/Master's degree in Marketing, Business, or related field.
The Process:
* Initial screening with HR
* Interview with Head of Marketing
* Case study / CRM assignment
* Interview with General Manager
* Final interview with CEO
* Process typically concludes within 3–4 weeks
Why Join US?
At our client company, you'll join a dynamic, entrepreneurial team at the forefront of disrupting retail rewards. This is your chance to build the CRM engine from the ground up in a fast-growing UK business backed by a proven global leader. You'll have the freedom to innovate, the tools to experiment, and the opportunity to shape customer relationships at scale.
Other Details:
Work Mode: ONSITE - Full Time
Location: Carnaby Street, London, UK
Experience: 8-12 years
Days: Monday to Friday
Timing: 9 AM - 6 PM
Benefits:
* Health insurance for employee & family
* Annual Ticket for self at anniversary
* 24 Annual leaves on year completion
* Annual Bonus - based on company performance
* Annual increment