Hours: Full-time, 37.5 hours per week
Location: Hybrid with travel to other offices in Farnham and Reading
We are working with a well-established and growing law firm that is seeking an experienced Marketing Manager to lead and deliver its firm-wide marketing and business development strategy. This is a senior, hands-on role offering real influence across the firm. You will work closely with Partners, Department Heads and senior leadership to raise the firm's profile, strengthen client relationships and support sustainable growth across all practice areas. If you thrive in a partner-led professional services environment and enjoy combining strategic thinking with practical delivery, this role offers genuine variety, responsibility and visibility. The Marketing Manager will have full responsibility for the firm's marketing and business development activity, both strategic and operational, managing campaigns, budgets, agencies and stakeholders while ensuring consistent brand delivery.
Your role:
Strategy & Planning
Develop and deliver the firm's overall marketing and business development strategy alongside the Marketing Partner and CFO
Work with Department Heads to create and implement annual marketing and BD plans
Manage the firm's marketing budget and ensure effective allocation of resources
Analyse market data and research to identify growth opportunities
Track, analyse and report on firm-wide and departmental marketing activity and ROIFirm-Wide Marketing & Business Development
Act as a key liaison with Partners and stakeholders across the firm
Create and deliver targeted marketing campaigns, events and engagements
Use client data to drive segmented and highly targeted marketing activity
Manage and develop the firm's client database as a marketing intelligence tool
Support fee earners with client follow-up, cross-selling opportunities and relationship development
Lead directory submissions and ensure deadlines are met
Advise on pitch strategy, prepare pitch materials, manage rehearsals and conduct debriefs
Ensure brand consistency and house style across all marketing materialsAdvertising, Direct Marketing & Sponsorship
Manage all advertising activity for the firm
Oversee the end-to-end delivery of marketing events and seminars
Coordinate newsletters, mailshots and campaign communications
Develop brochures and promotional materials (digital and print)Website, Digital & Social Media
Manage and develop the firm's website, ensuring content remains current and effective
Oversee SEO and PPC activity through external digital agencies
Work with departments to create engaging content for the website and social media
Manage social media channels including LinkedIn, Twitter/X, Facebook and Instagram
Train and encourage fee earners on social media best practicePR, Reputation & CSR
Act as first point of contact for all media enquiries
Build and maintain relationships with local and national media
Identify and coordinate PR opportunities and legal commentary
Support the firm's CSR programme and community engagementEvents
Organise and attend client, referrer and hospitality events
Coordinate networking opportunities for fee earners
Attend events as a brand ambassador for the firmAbout You
5+ years' experience in a marketing role, ideally within legal/professional services
Strong understanding of marketing and business development in a partner-led environment
Confident stakeholder manager, comfortable working with senior partners
Excellent written and verbal communication skills
Highly organised with the ability to manage multiple priorities
Creative thinker with a strong eye for content and audience engagement
Experience managing agencies, budgets and events (in-person and virtual)
Proficient in MS Office with strong digital marketing experience