Digital Business Consultant
We are seeking a strategic and tech-savvy Business Improvement Consultant with strong expertise in AI-driven solutions in the digital marketing space to evaluate our CRM and ecommerce operations, identify opportunities for process optimisation, and implement AI-driven solutions to enhance efficiency, personalisation, and business performance. This role requires a blend of business process expertise, AI/MarTech knowledge, and technical implementation experience to guide through digital transformation initiatives that deliver measurable business impact.
Key Tasks:
* Assess current CRM and e-store operational processes to identify inefficiencies and opportunities for AI-driven optimisation.
* Design, recommend and validate AI use cases and AI-enabled solutions to enhance customer engagement, automation, analytics, and sales conversion.
* Evaluate, select, and integrate MarTech tools and platforms, ensuring seamless API connectivity and data flow across systems.
* Lead end-to-end implementation of process improvements and AI solutions, including monitoring, testing, and iterative optimisation.
Skills Required:
1. Business Process Improvement experience within Digital Marketing, CRM Campaign operations and Ecommerce operations.
2. Proven experience translating business need...