Brand and Reputation Manager - TikTok LIVE - London
Responsibilities
* Build end-to-end amplification plans (from research, design, to execution) that promote the positive impact of the livestreaming business models, by highlighting core TikTok and TikTok LIVE narratives through campaigns via on-platform tools, and gamification strategy
* Develop positive creator acquisition plans; and provide coaching and educational resources to help creators improve the performance of their LIVE content
* Design and lead positive creator programs focused on content quality, and community connection
* Conduct outreach to local stakeholders (e.g. non-profits, educational institutes) to collaborate on content strategies
* Work with internal stakeholders across Marketing, PR, GR, CSR, Legal, Short Video Operations to drive plans for creator and product promotions/pitches etc
* Analyze and promote the department's work, successes, best practices, and key learnings to internal and external audiences through case studies and event participation
Qualifications
Minimum Qualifications
* Bachelor degree or above with 5+ years of work experience in tech product and reputation marketing and operations, as well as creator/community growth
* Experience in project design, including targeted audience segmentation
* Deep understanding of the creator lifecycle - from onboarding to sustained community engagement.
* Experience in project execution through our owned and operated channels.
* Understanding of livestreaming business priorities, including the ability to clearly articulate key issues, recommend solutions, and kick off projects to serve those core business priorities.
* Experience in copywriting
Preferred Qualifications
* Comfortable working in a fast paced environment, where organizational goals will evolve along with the pace of the business
* Experience with crisis management
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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