Overview
OMD is seeking a Digital Director to join the European team in London, working with PepsiCo, a global legacy client for Omnicom Group. Europe is a key region with its own local and regional European client team.
The role is to act as a thought leader for PepsiCo, supporting the global and European business in defining and executing their Digital Transformation Agenda – contributing to vision setting, developing a strategy and orchestrating local implementation.
The Digital Director will work in close partnership with the wider central team (Strategy Team, Comms Planning and Data & Audience Solution Teams) to drive the strategic agenda and work with local markets to track adoption of central strategies, identify opportunities and scale learnings, as well as drive TTL agenda across the region.
Responsibilities
* Lead collaboration with the central team and local markets to drive the strategic agenda for PepsiCo’s Digital Transformation.
* Develop vision and strategy for digital initiatives and orchestrate local implementation.
* Partner with the Strategy Team, Comms Planning and Data & Audience Solution Teams to execute central strategies, monitor adoption in local markets, identify opportunities, and scale learnings.
* Drive the TTL (Test & Learn) agenda across the Europe region.
About You
* Digital planning and buying experience across Paid/Owned/Earned local, global or regional.
* Strong knowledge of digital channels and disciplines (expertise in social and working knowledge across programmatic, video, search).
* Experience in partnership management (local or global).
* Knowledge of core ad tech, buying platforms (DV360/Meta/Google Ads etc.), CDP (e.g., SalesForce), and ad verification technologies (e.g., DoubleVerify).
* Ability to use key digital data sources including eMarketer, GWI, Google Trends, social analytics, etc.
* Experience of building and maintaining relationships with senior client stakeholders.
* Experience managing and developing junior to mid-level team members.
* Knowledge and understanding of traditional media.
* Experience working with a Data Management Platform to orchestrate and deliver data-led campaigns and rules-based segmentation.
* Top-line knowledge of brand research methodologies (Brand Health tracking, Brand uplift studies, etc.).
* Hands-on experience in local media planning and buying.
Benefits and Company Information
About the Agency: At OMD EMEA, we strive to deliver on our promise of better decisions, faster for our clients, partners and 6,000+ OMDers across the region. As part of the world’s largest media network, we stage experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy: seeing the world through the consumer’s eyes, recognizing client needs and the aspirations of our talent. Learn Fast, Act Fast.
We navigate the road to a new normal by learning from and acting on data signals at scale and speed. Visit Why OMD? to learn more about our Act Fast Framework.
Working pattern: London office three days per week, with the other days available to work remotely. If you have questions about our working pattern, please include them in your application or interview process.
Flexible Working: Omnicom Media Group offers a hybrid model (three days in the office, two remote) with core hours 10:30 16:30 to provide flexibility. Standard hours are 9:30 17:30; you can flex around core hours to start earlier or later. For example, start at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to support your work-life integration and career development.
Be Your Best: We’re happy to discuss any adjustments to support your recruitment process. If you have specific requirements, contact your Talent Team member or email beyourbest@omnicommediagroup.com.
Diversity, Equity & Inclusion at OMG: We’re committed to a culture of equality, inclusion and belonging, where diverse voices are valued, heard and represented. We will process your personal data in accordance with our Recruitment Privacy Notice, available at https://omnicommediagroup.com/recruitment-privacy-notices/.
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