Join to apply for the Event Sales Director, LIPTON MEDIA role at Guardian Jobs.
Leading international b2b conference and exhibition business seeks a highly accomplished Event Sales Director. This role is a dual role responsible for leadership, strategy and personal revenue contribution.
Overview
Hybrid, London. £90,000 - £120,000 + Bonus + Excellent Benefits
Responsibilities
* Revenue Leadership: Accountable for achieving regional revenue targets across all assigned event brands by creating and executing sales strategies tailored to market needs.
* Sales Strategy & Execution: Develop and implement strategic sales plans, in collaboration with senior leadership, to drive growth across new and existing markets. These strategies focus on retention, cross-sell, up-sell and new business.
* Team Management: Develop, manage and recruit a high-performing, hybrid sales team (each responsible for account management and new business sales), fostering a culture of accountability, performance and continuous improvement.
* KPI & Pipeline Management: Set and manage sales targets by event, individual and key growth drivers; monitor performance metrics including pipeline health.
* Personal Revenue Generation: Manage and grow your own territory of key accounts, renewals and new business.
Qualifications & Experience
* Track record in data-driven sales management and decision-making.
* Extensive experience in sales within the conference/events industry, with a strong track record in selling high-value sponsorships and consultative B2B sales.
* Established experience managing sales teams, including remote and hybrid structures, from junior execs to senior sellers.
* Proven ability to set and manage clear KPIs and accountability for delivering revenue.
* Proven success in a matrix organizational structure, working collaboratively across brands and regions.
* Strong strategic thinking, with demonstrated ability to identify new markets, develop products, and innovate sales processes.
* Deep familiarity with Salesforce, Microsoft Office Suite, Excel, and data tools like Power BI.
Lipton Media is a specialist media recruitment agency based in London. We specialise in all forms of b2b media sales including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio and business intelligence. Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.
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