Company Description Archie Lloyds is not just a supplier; we are a community-driven brand dedicated to elevating the beauty industry. With a passion for excellence, we have established ourselves as a premier destination for high-quality human hair extensions and cutting-edge training programs. As we continue to expand, we are on the lookout for talented individuals who share our enthusiasm for innovation, creativity, and client satisfaction. Role Description We are a fast-growing hair brand and training academy looking for a results-driven Marketing & Sales Growth Manager. This role sits at the intersection of: Marketing Content Sales Community Trade customer growth This person is responsible for turning visibility into revenue. KEY OBJECTIVES Increase Shopify sales month-on-month Grow and nurture trade customers Increase social media reach, engagement, and DMs Build strong UGC and brand presence Support launches, promotions, and training bookings CORE RESPONSIBILITIES Shopify & Website Growth Manage and optimise the Shopify website Upload and optimise products (SEO, descriptions, images) Improve conversion rate (bundles, upsells, offers) Track sales performance and report insights Support launches and promotions Social Media Marketing (IG, TikTok, Facebook) Plan and schedule weekly content Post daily across platforms Repurpose content across all channels Stay on top of trends in the hair industry Sales-Focused Content Creation Create content designed to: Educate Build trust Drive sales Support offers, drops, and training launches Use CTAs strategically (DMs, links, bookings) Understand buyer psychology and customer pain points Trade Customer Growth Actively grow and manage trade accounts Identify potential salons, stylists, and educators Support onboarding of new trade customers Create trade-focused content and offers Build long-term relationships with professionals UGC & Community Building Source and manage UGC from: Clients Students Trade customers Encourage customers to create content Build brand ambassadors Repost and repurpose UGC for social proof Strengthen brand trust and authority Email & Marketing Support email marketing campaigns Support blog content and educational posts Promote launches, offers, and training Help build customer journeys and retention REQUIRED SKILLS & EXPERIENCE Experience with Shopify Strong understanding of Instagram, TikTok & Facebook Confident with short-form video content Sales-focused mindset (not just likes & views) Understanding of customer psychology Organised, proactive, and self-led Passion for hair, beauty, or education industries IDEAL CANDIDATE ENERGY Commercially minded Confident but coachable Obsessed with growth Comfortable being on camera (or directing content) Understands that marketing = sales Can work independently but align with the brand vision Qualifications 2-3 years of experience in sales, marketing, or advertising Proven track record of generating revenue and meeting sales targets Excellent communication and interpersonal skills Experience with digital marketing channels, including social media, email marketing, and web content management Strong analytical and problem-solving skills Familiarity with CRM software and marketing automation tools Ability to work independently and in a team environment Passion for the beauty industry is a plus