As a Branch General Manager at DFS, you’ll lead your team to deliver an excellent customer experience while driving the performance and growth of your store. Your leadership will inspire colleagues to fulfil customer needs, ensuring that every home is furnished with comfort, style, and care.
About DFS
DFS is the UK’s leading sofa retail specialist. Since 1969, we’ve been creating, marketing, and selling sofas that reflect people’s unique styles and tastes. We’ve always led the market, bringing comfort and great design to communities both online and in person. We’re an equal opportunities employer and welcome everyone to help build a truly inclusive culture.
What you’ll be doing
* Customer focus : Lead your team to deliver a seamless customer experience, helping customers find the perfect products to make their house a home. Proactively analyse customer NPS data and identify opportunities to consistently exceed expectations.
* Drive performance : Take responsibility for meeting key store targets, making smart commercial decisions, and ensuring the financial health of the store.
* Engage & inspire : Foster a positive, fun, and collaborative work environment. Support your team’s growth with coaching, regular one‑to‑ones, and development plans that keep everyone moving forward.
* Own the experience : Ensure every aspect of the store, from layout to customer interactions, reflects our commitment to quality and service. Stay on top of all store operational processes and ensure compliance with health, safety, and trading regulations.
* Lead with clarity : Regularly communicate the business strategy, ensuring your team understands priorities, knows what they need to do, and why it matters. Use tools and best practices to drive performance, identify improvement opportunities, and create action plans.
* Community engagement : Be an advocate for your store within the local community, forging connections that support both customer satisfaction and business growth.
* Workforce management : Deploy your team to meet demand, ensuring the right people are in the right place at the right time. Manage work‑life balance proactively for your colleagues.
The role is for you if …
While previous retail experience is a plus, our top priority is finding candidates with strong leadership and team‑management skills. If you’re passionate about people and customer service, have a strong customer focus, can drive results, and have the confidence to lead your team through growth and change, we want to hear from you.
Ahead of your interview, please let us know if you need any accommodations or adjustments. We want to make sure you’re comfortable and have everything you need to perform at your best.
Interview process
Our interview process includes scenario‑based questions:
* Telephone Chat: Our talent team will get to know you.
* 1st Face‑to‑Face Interview: You will meet your People Partner and our Regional Manager to discuss your background and the role.
* 2nd Face‑to‑Face Interview: You will have the opportunity to meet the Divisional Director.
For top 35 store candidates, an informal chat may be scheduled with our Retail Director. For more details and a helpful Q&A, visit https://www.dfs.co.uk/content/your-pathway-to-a-dfs-career.
Benefits
* Retail Bonus Scheme: Earn monthly bonuses.
* Growth and Training: Learn new skills and develop with our Leadership Development Programme.
* Leave: Enjoy a generous holiday allowance, with the option to buy 5 extra days. Enhanced leave for Maternity, Paternity, Shared Parental, and Adoption, plus a paid volunteering day each year.
* Discounts: Get 30% off DFS and Sofology products, plus discounts for friends and family and savings at Sainsbury’s, ASOS, and IKEA.
* Well‑being Perks: Access healthcare services, an Employee Assistance Programme, and discounted gym memberships.
* Pension and Savings: Join our Group Pension and Sharesave schemes.
* Life Assurance & Sick Pay: Peace of mind with Life Assurance and Company Sick Pay.
We look forward to welcoming a new Branch General Manager to our team.
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