As the Manager - Marketing, you will be responsible for developing, implementing, executing, and measuring strategic marketing plans, demonstrating a clear understanding of people and how to build awareness about Wesco’s products, services, and solutions to satisfy their needs. You should be comfortable with day-to-day marketing activities as well as contributing to the long-term strategy while focusing on meeting deadlines, being responsive to changing business needs, and managing and inspiring a team of motivated professionals.
Responsibilities:
1. Coordinate marketing activities for assigned strategic business units or areas, spanning customer engagement, sales enablement, market awareness, lead generation and market intelligence.
2. Implement marketing plans and manage associated marketing activities.
3. Develop marketing campaigns in collaboration with other marketing and business leaders, including evaluation of marketing plans and development of strategies to respond to changing market and competitive conditions.
4. Understand and interpret customer and sales data to identify opportunities in market and drive sales growth.
5. Recommend methods for developing existing or related markets and expanding into new ones.
6. Keep informed of new marketing approaches and products, services, and solutions offered by competitors.
7. Utilize Wesco’s project management system to ensure timely execution of projects and role clarity of creative department.
8. Ensure scheduled programs are completed on time and on budget and communicate results, best practices, and successes.
9. Contribute to driving profitable growth of targeted businesses by consistently ensuring that marketing programs remain aligned with corporate, business unit and strategic supplier partner priorities.
Qualifications
10. Bachelor’s Degree – Marketing or Business Administration required; Masters’ Degree - Business Administration, Marketing Communications, Advertising, or Marketing preferred
11. 7+ years experience in product or field marketing
12. 3+ years experience in strategic business planning
13. 5+ years experience in product or field marketing preferred
14. Experience in Industrial/B2B marketing preferred; distribution experience a plus preferred
15. Industry knowledge, including suppliers, customers, and competitors preferred
16. Experience in hiring, training, developing, managing and appraising personnel preferred
17. Marketing strategy and implementation
18. Strong creativity and entrepreneurial drive
19. Strong written and verbal communication skills
20. Strong research and analytics skills
21. Highly organized and detail-oriented
22. Ability to work in a fast-paced, dynamic environment
23. Ability to influence others, meet deadlines, and deliver results
24. Ability to travel 0-25% of the time