B2B Acquisition Manager
Department: Marketing
Employment Type: Full Time
Location: London
Reporting To: Head of Partnerships & Commercial Marketing
Compensation: £40,000 - £50,000 / year
Description
We’re Pod – one of the UK’s leading EV charging providers, trusted by over 250,000 customers and powering more than 5 million miles every single day. But behind the numbers is a team of passionate people working together to shape a smarter, more sustainable future. We started off in 2009 as Pod Point, helping people make the switch to electric as EVs began to hit the road. Today, we’re leading the way into a smarter energy future. Now part of the EDF Family, a global leader in low‑carbon energy, we're giving people and communities the power to move confidently through electrification.
We’re proud to be the trusted charging partner for leading automotive brands like Mercedes, Jaguar Land Rover, BMW, and Kia; home builders Barratt and Bellway; and retail giants including Tesco. Our smart charging solutions don’t just support EV drivers – they help balance the grid, lower costs, and make clean energy accessible to everyone.
Pod is the next evolution of Pod Point. As electrification becomes everyday, Pod is here to help build a brighter future for society by managing the flow of energy, making it affordable, accessible, and for the benefit of everyone. With 250,000 customers already trusting us to be at the heart of their EV life, we see Pod playing a leading role in the UK’s increasingly electrified future. Our focus is on powering not just homes and vehicles, but local communities and social progress.
Salary: £40,000 - £50,000 DOE
This role will design and own the engine that drives growth across Pod’s B2B and B2B2C channels, connecting us with the distributors, integrators, installers, and homebuilders powering the EV revolution. You’ll have the freedom to test, learn, and scale campaigns that make a measurable impact on pipeline and revenue, working closely with Sales and Partnerships to turn great marketing into commercial success. If you’re data‑driven, creative, and want to shape how a fast‑growing clean tech brand reaches its next stage of growth, this role offers real ownership and visibility.
Responsibilities
* Build the B2B Lead Engine: design, test, and scale a lead acquisition strategy from the ground up, developing repeatable and measurable playbooks across multiple channels (digital, events, partnerships, outbound, ABM, and more).
* Own Channel Strategy and Execution: plan, launch, and optimise acquisition campaigns across paid media, content syndication, email, LinkedIn, webinars, trade shows, and partner co‑marketing initiatives.
* Drive Partner Ecosystem Growth: generate inbound interest and build a high‑quality pipeline of distributors, integrators, installers, and homebuilder opportunities, as well as B2B2C partners.
* Collaborate Across Teams: work hand‑in‑hand with Sales, Partnerships, and Product Marketing to ensure seamless lead handover, consistent messaging, and effective partner engagement.
* Performance Measurement and Optimisation: define KPIs and lead quality metrics, track performance across all channels, and continuously refine campaigns to increase efficiency and conversion.
* Test and Scale: lead a culture of experimentation, identifying new acquisition tactics, testing bold ideas, and scaling what delivers the best commercial results.
* Own the Acquisition Tech Stack: work with CRM, e‑commerce, and product teams to manage the marketing automation and attribution tools that underpin transparent, scalable lead management.
* Champion Data and Insight: use data to drive decision‑making, forecast pipeline contribution, and ensure marketing investment translates directly to revenue impact.
* Represent the Brand Externally: attend trade shows, events, and partner activations to promote Pod, gather market intelligence, and build trusted relationships with industry players.
What you’ll bring
* Proven B2B marketing expertise – Demonstrable experience in B2B demand generation or acquisition, ideally within a scale‑up or high‑growth environment.
* Hands‑on campaign delivery – track record of building acquisition programmes from scratch, managing campaigns across multiple channels and tactics.
* Knowledge of marketing automation tools (ideally HubSpot) and attribution systems.
* Commercial mindset – strong analytical and data‑driven approach, capable of linking marketing activity to pipeline and revenue outcomes.
* Multi‑channel experience – deep understanding of digital marketing, events, content, ABM, and partner co‑marketing strategies.
* Collaborative working style – experience working closely with Sales, Partnerships, and Product Marketing to align messaging and optimise funnel performance.
* Ownership and initiative – comfortable taking end‑to‑end responsibility for strategy, execution, and reporting.
* Communication and influence – skilled at managing stakeholders, presenting results, and building credibility across teams.
Benefits
* Access for you and up to 5 family/friends to the UnMind wellbeing platform.
* Podpoint Charger.
* Discounted energy tariff (Pod Power or EDF Employee Programme).
* Flexible hybrid working model.
* Work abroad for up to 20 days per year.
* Family & friend discount scheme.
* 25 days holiday (plus Bank Holidays).
* Very generous parental and family leave.
* Pension scheme with a 4.5% matched contribution.
* Eyecare scheme.
* Life insurance covering up to 4x your annual salary.
* Virtual GP provided by HealthHero.
* Employee Assistance Program.
* Free Mortgage Advice.
* Discounted Gym Memberships.
* Cycle2Work Scheme.
Important Information
You must have the legal right to work in the UK. We celebrate diversity and encourage applications from all backgrounds. Your privacy is important to us, all information shared will be handled according to our Candidate Privacy Notice.
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