Digital Analytics Manager
While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.
Manchester (Hybrid – 3x Days a Week in Office)
£70,000-£80,000
Are you passionate about understanding how audiences engage with digital products? Do you have a proven track record in the world of Digital Analytics and leading teams to deliver actionable insights? This is an exciting opportunity to join a major UK broadcaster and play a key role in shaping how millions of viewers interact with their digital platforms!
The Company
One of the UK’s most recognisable names in broadcasting, with a reputation for innovation and delivering award-winning programming, is currently investing heavily in their data and analytics capability to better understand digital audiences, optimise user experiences, and drive growth across their streaming and online products; this is a key hire for them as a result!
The Role
As Digital Analytics Manager, you will lead a team of digital product analysts to uncover insights into customer behaviour, optimise user journeys, and support key business decisions across product, marketing, and content. You will be the go-to expert for Adobe Analytics, ensuring the business has robust data foundations and clear, actionable reporting
Key Responsibilities:
* Own and manage the Adobe Analytics setup, including tracking, reporting, and governance
* Lead and mentor a team of digital analysts, developing their technical and commercial skills
* Analyse customer journeys across web, app, and streaming platforms to identify opportunities for conversion, engagement, and retention
* Partner with product managers, UX designers, and marketing teams to deliver data-driven recommendations
* Build dashboards and reports to make insights accessible to senior stakeholders
* Support subscription product teams with analysis to drive sign-ups, trials, and retention
* Drive best practices for experimentation and A/B testing across the business
Your Skills and Experience
I am looking for a commercially minded analytics leader who can combine technical expertise with stakeholder influence:
* Digital Analytics SME – Adobe preferred, but not essential!
* Background in customer journey and on-site behaviour analysis
* Experience in subscription or membership-based business models is a plus
* Previous experience managing or mentoring analysts
* Excellent stakeholder management and communication skills
The Benefits
* £70,000-£80,000
How to Apply
Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page