ABOUT THE ROLE
We are looking for a commercially minded and performance-driven Commercial Marketing Manager to lead the development and execution of our week-by-week customer communications strategy. Reporting into the Senior Commercial Marketing Manager, you’ll play a critical role in translating commercial objectives into retention-led plans that drive customer value, engagement, and profitability.
This is a leadership role responsible for driving the commercial retention strategy through ownership of the week-by-week marketing communications calendar, ensuring all activity is insight-led, performance-focused, and aligned to key business KPIs (such as NGR, ARPU, Active Days) across our UK brands.
YOU WILL BE RESPONSIBLE FOR:
●Managing the weekly communications strategy across key verticals & brands.
●Developing a forward-looking campaign calendar, maintaining 4–8 weeks of visibility and adapting based on performance, trading shifts, and player behaviour.
●Ensuring commercial and business objectives are delivered via briefs into CRM delivery, ensuring timely execution and alignment to campaign KPIs.
●Working closely with analytics to track campaign performance, reporting on the commercial impact and identifying optimisation opportunities.
●Driving segmentation and targeting strategies to maximise campaign cut-through and impact.
●Collaborating with Sports & Casino Marketing teams to ensure overt campaigns are delivered flawlessly to the relevant customer cohorts.
●Working cross-functionally with Product, Analytics, and CRM to identify opportunities and test new approaches to drive efficiency and impact.
●Conducting regular performance reviews, identifying trends, testing and learning and sharing insights with senior stakeholders.
●Coaching, mentoring and developing a growing team of Commercial Marketing Leads & Specialists.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
●Proven experience in Lifestage marketing, CRM marketing, or commercial marketing, ideally in gaming, fintech, or e-commerce
●Experience of setting strategy within a fast-moving, high growth environment
●A strong grasp of customer segmentation and campaign planning
●Demonstrable experience of working with large data sets to identify commercial opportunities
●A problem-solving mindset with the ability to turn insight into action quickly and efficiently
●Experience leading cross-functional campaign development and working with Product, CRM, and Analytics
●High level of commercial acumen with strong awareness of ROI, cost control, and promotional efficiency
●A test-and-learn mindset with a focus on data-driven improvements
●Proven team management experience with the ability to coach, motivate, and manage performance in a fast-paced environment
WHO WE ARE
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.
BENEFITS
●Hybrid working - 3 days per week at the office, with flexibility for 2 days at home
●Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
●Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
●Invest in your future – We match pension contributions up to 6%.
●Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
●Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
●A great workplace experience – Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis
●A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
●Support for growing families – Up to 6 months of full pay for maternity leave.
●Stay active & save money – Cycle-to-work scheme and gym discounts to keep you moving.
●Work in style – at our newly renovated offices at Tailors Corner are just a 2-minute walk from Leeds Train Station.
●And there’s more… We’ll share even more perks related to your role when you chat with our Talent Acquisition team!
JOIN US!
In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!
Would you be a good fit for the Leo Pride - give us a roar!
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