Overview
Are you our next Senior Franchise Manager? We’re looking for someone to join our Wholesale & Franchise team who will accelerate the growth and success of franchise operations across key markets within the fitness, sports and active lifestyle sector.
What you’ll be doing
This role champions brand consistency, commercial performance, and strategic expansion, with a strong focus on driving growth in defined priority markets. The Senior Franchise Manager leads initiatives that unlock market potential and elevate partner capabilities, while collaborating cross-functionally to deliver impactful results.
Key responsibilities
* Wholesale & Franchise Growth & Market Development: Identify and activate growth opportunities across existing and new wholesale and franchise markets. Develop and implement scalable strategies to increase revenue, market share, and brand presence. Partner with franchisees to optimize store performance, customer engagement, and local relevance.
* Partner Support & Development: Guide wholesale partners and franchisees in business planning, inventory management, and local marketing execution. Enable wholesale partners and franchisees through structured onboarding programs and ongoing capability-building initiatives.
* Performance Management: Monitor KPIs and sales performance to identify growth opportunities. Collaborate with partners to implement strategies that drive profitability.
* Commercial Project Management: Lead commercially relevant strategic projects such as new store/partnership openings, campaign rollouts, and seasonal activations. Manage timelines, deliverables, and stakeholder alignment to ensure successful execution.
* Cross-functional Collaboration: Work closely with internal teams including Marketing, Merchandising, Visual Merchandising, Finance, and Supply Chain. Act as the central point of coordination between wholesale partners, franchisees and corporate functions to ensure seamless execution of brand initiatives.
* Brand Expansion & Onboarding: Support market entry strategies and onboarding of new wholesale and franchise partners. Conduct location analysis and launch planning in collaboration with relevant teams.
What you’ll need
The ideal candidate is a dynamic leader with a strong entrepreneurial mindset and a passion for fitness, sport-driven brand development.
Essential Criteria
* 5+ years of experience in retail wholesale / franchise management, preferably in fitness, sports or active lifestyle brands.
* Strong understanding of retail operations, visual merchandising, and customer experience.
* Proven project management skills with experience leading cross-functional initiatives.
* Excellent communication, negotiation, and stakeholder management abilities.
* Willingness to travel frequently.
What you could also have
* Bachelor’s degree in Business, Marketing, Sports Management or related field
* Experience with P&L ownership and strategic planning.
* Familiarity with wholesale and franchise agreements and legal frameworks.
* Proficiency in retail analytics and performance reporting tools.
This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSIQ, Solihull, UK. There could also be an opportunity to spend time in our London office.
Closing date
Closing date: 22/10/25.
Belonging at Gymshark
Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and we strive to be inclusive in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments for candidates with specific needs or disabilities during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. If you’d like to request a reasonable adjustment please email talent@gymshark.com.
About Us
We’re here to unite the conditioning community. We give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best. Our team is growing rapidly around the world, and we’re looking for people who want to join us for the ride – our growth will be your growth.
The Perks
Standard benefits include:
* Performance-based Bonus opportunity
* Funded Healthcare benefit
* 25 days holiday, additional day for your birthday & Bank Holidays
* Contributory Employer pension scheme
* Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading
* Gymshark Employee Discount & long service awards
* Access to High Street cashback and discounts
* Financial, Physical and Mental Wellbeing Support
* Enhanced Family Leave package
* Life Assurance
Office location specific benefits include (IQ):
* Gym Membership to The Lifting Club (LC)
* Onsite lunch provision & coffee bars
* EV charge points available
Office location specific benefits include (LDN):
* Funded multi-site fitness membership
Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.
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