If you’re looking to take an exciting new direction with your HSBC career, an internal move can open the door to many opportunities, allowing you to take on a new challenge, and develop your skills. Bring your knowledge of our brand to a new role and grow yourself further.
We’re currently seeking an experienced professional to join our team in the role of Performance Marketing Manager
You’ll be a key part of the Insight Strategy & Effectiveness team within the UK Customer function. Covering all lines of business (WPB, CMB) and brands (HSBC UK, first direct, M&S Bank), you’ll focus on targeting and measuring marketing activities through complex data analysis to deliver insights and prompt action.
A move across the business allows you to continue to access tailored professional development opportunities, and our fantastic benefits packages.
In this role you will:
* Embed the performance strategy and incorporate Marketing Performance & Effectiveness learnings into business briefs and campaign development
* Collaborate with the marketing team to set performance measurement standards with clear and measurable objectives and ensuring results are reported and translated to enable continuous improvement and optimization
* Regularly report on campaigns, providing actionable learnings and optimizations.
* Utilize data (mixed media modelling/econometrics) to support strategic decision-making on media and spend
* Develop innovative measurement solutions to optimize campaign performance.
* Implement approaches to measure media efficiency, channel utilization, buyer behaviour, and campaign effectiveness
* Design and run controlled experiments to prove marketing activity impact and deliver incremental results
* Actively engage as a member of the UK Customer team, supporting the people agenda and representing the Marketing Effectiveness team as well as maintaining close working relationships with the Marketing team and key business stakeholders
To be successful in this role you should meet the following requirements:
* Expertise in Econometrics (MMM, Market Mix Modelling) or evidence of working with it.
* Excellent understanding of data and marketing technologies (DV360, MMM, MTA) and the ability to integrate them.
* Ability to analyse complex data to deliver insights and prompt action and influence / present complex information in a clear and actionable way to stakeholders
* Experience in strengthening models by feeding into and isolating test & learn to prove marketing activity impact.
* Strong understanding of marketing theory, practice, and performance measurement tool understanding mathematical / statistical best practice
* Excellent understanding of the UK marketing and media landscape with the ability to connect marketing solutions to business goals.
* Strategic thinker, idea creator, and innovator with high personal integrity.
If you are an HSBC Contractor and wish to apply to this role, click here.
To support you with putting your best foot forward for our internal opportunities, you are invited to take advantage of our CV and Interview workshops, hosted by our Talent Acquisition team. To find out more and register to attend please click this link.
Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces - no matter their gender, ethnicity, disability, religion, sexual orientation, or age. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible for everyone to be at their best. We take pride in being a Disability Confident Leader and will offer an interview to people with disabilities, long term conditions or neurodivergent candidates who meet the minimum criteria for the role.
Ifyouhaveaneedthatrequiresaccommodationsor changes duringtherecruitmentprocess, please get in touch with our Recruitment Helpdesk:
Email: hsbc.recruitment@hsbc.com
Telephone: +44 207 832 8500
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