PPC Manager – B2B/B2C
I’m supporting a growing business, with multiple business brands, as they look to in house paid search. The Paid Search Manager, will work alongside the marketing manager to manage a diverse portfolio of brands and manage multiple concurrent campaigns. This is a fantastic opportunity for a digital marketing professional with strong PPC experience to take ownership of paid media campaigns across both B2B and B2C markets.
Your role will be diverse, and you’ll definitely shape the day to day activities around paid search, however will expect to get involved in the following:
* Manage and optimise campaigns across Google Ads and Microsoft Bing.
* Develop strategies to generate leads, drive quality traffic, and increase conversions.
* Take responsibility for budget management, ensuring spend delivers strong ROI.
* Carry out keyword research, ad copy testing, and landing page optimisation.
* Analyse campaign performance and report results clearly to stakeholders.
* Stay ahead of paid search trends and explore new opportunities for growth.
Relevant experience of managing Google Ads and Microsoft Bing campaigns will be essential as will a solid background in B2B marketing. The brands do touch the B2C space, and so exposure to consumer products would definitely help. Strong knowledge of PPC strategies, bidding models, and campaign optimisation alongside previous digital agency experience, would be great. The pace of delivery and variety of role will suit someone who has delivered for a top notch agency. Excellent analytical skills and the ability to turn data into actionable insights.You’ll be confident in reporting performance to internal stakeholders and look at ROI as a measure of success.
The role is based remotely, with 1 day a month in Manchester or Burnley, the candidate will be based in the North West ideally.The opportunity is paying £35-38,000 plus solid benefits.
Altech is operating as an agency with regards to this vacancy.