We are seeking a proactive and creative Regional Marketing Executive to support the delivery of impactful marketing initiatives that promote our centres, services and community values. This is an exciting opportunity for a talented marketer looking to take the next step in their career and make a real difference across a dynamic portfolio of sites. In this role, you will support the delivery of marketing activity across the East region, working closely with the Regional Commercial Manager to plan campaigns, manage digital channels and produce high quality promotional materials. You will help ensure consistent and effective communication that supports regional commercial objectives. This role is based in Essex, within the Braintree contract supporting centres across the East region.
Responsibilities
* Plan and deliver targeted marketing campaigns to support sales and engagement goals
* Assist with website content management and implement scheduled email marketing activity
* Manage social media channels for all regional products and services in line with corporate plans
* Produce and coordinate promotional materials including digital and printed content while maintaining brand standards
* Liaise with designers, printers and suppliers to ensure quality and value for money
* Support the internal and external distribution of marketing materials
* Represent the Marketing Department at outreach events when required
* Assist with identifying PR opportunities and generating local or trade press coverage
* Create in house desktop published materials including posters, banners and flyers
Qualifications
* Previous experience in a marketing role
* Experience of managing a varied workload
* Experience of digital marketing techniques including social media
* The skill to establish key relationships swiftly and appropriately
* An ability to feed into and translate actions into the centre's strategy and objectives
* An ability to analyse problems, situations and information to present workable solutions
* Well developed interpersonal skills able to negotiate and persuade people internally and externally
* Team orientated approach able to work across organisation boundaries and support colleagues
* Highly organised with good attention to detail
* Flexible and adaptable
Desirable Skills & Experience
* A Business or Marketing qualification
* Clerical and administrative experience
* Experience of the leisure industry
* Knowledge of the leisure industry
* Mobility to travel across sites
Benefits
* My Staff Shop, our very own staff benefit scheme, gives employees access to a great range of benefits. Get discounts on cinema tickets, travel bookings, high street e-vouchers, gift cards, days out, leisure activities and your day to day spending.
* Discounted Staff membership (including family members)
* Incremental holidays
* Employee Assistance Programme - 24/7 confidential, independent and professional counselling.
* Company pension
* Various insurance and saving schemes
* Financial advice
* Cycle-to-work and Car Leasing tax-efficient schemes (salaried staff only)
* All this as well as fully funded training and career progression opportunities in a team working environment
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