The Role An exciting opportunity has arisen for a self-motivated and passionate CRM Executive to join a dynamic and fast-growing retail and eCommerce organisation operating in the art sector. This is a critical role in shaping and executing client communication strategies across the customer lifecycle-from lead generation to long-term retention. As the CRM Executive, you will work closely with the Head of Digital Marketing to deliver engaging, data-driven campaigns through automation and personalisation. You'll be instrumental in improving customer engagement and retention, with a focus on quality communications and best-in-class practices in data protection and marketing performance. Job Title: CRM Executive Location: Birmingham City Centre Salary: £30,000 Bonus Contract: Full time, permanent - 1 day working from home post probation Start date: May - July 2025 Key Requirements Plan and deliver engaging client communication strategies to support digital and retail business objectives. Develop and execute personalised and automated email campaigns using behavioural and activity data. Partner with digital marketing teams to enhance lead acquisition and grow the subscriber base. Maintain and improve CRM database health through accurate segmentation and targeting. Create a structured testing and optimisation programme across all customer touchpoints. Collaborate with in-house creative teams to ensure all communications are visually compelling and on-brand. Report regularly on performance metrics, using data to inform decisions and improvements. Deliver dynamic content across the customer journey to enhance user experience and drive loyalty. Implement best practice in line with data protection legislation (including GDPR and CAN-SPAM). Support the ongoing development and evaluation of CRM platforms and tools. Candidate Criteria Previous experience in a CRM or digital marketing role, ideally in a B2C environment. Competence in using CRM platforms, email builders, and basic HTML. Solid understanding of marketing automation and customer segmentation techniques. Strong analytical skills with proficiency in tools such as Google Analytics and Excel. Familiarity with A/B testing and a test-and-learn approach to campaign performance. Highly organised with the ability to manage multiple projects and deadlines concurrently. Excellent written communication skills and a keen eye for brand tone and consistency. An interest in digital innovation and a proactive approach to industry trends and best practices. A team player who enjoys collaboration but can also work independently with confidence. A genuine interest in the arts or cultural sectors is advantageous but not essential. Please apply for more information GleeMD At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.