New Business EPOS Sales Executive (Field-Based)
ICRTouch + LCG Payment Solutions
Location: Field-based across the Midlands - ideally based in Birmingham, West Midlands, Black Country, Worcestershire, Warwickshire, Staffordshire, Shropshire
Salary: Circa £35,000 basic (neg. DOE) + uncapped commission - realistic OTE £70,000 + + plus benefits
Hybrid Role: Field-based with occasional office days in West Bromwich
About the Role
Applause IT are recruiting on behalf of an established and fast-growing EPOS technology provider, specialising in ICRTouch systems and LCG Payment Solutions.
We're seeking a driven, self-motivated New Business Sales Executive who thrives on hunting, winning, and closing new accounts. This is a pure new business role - ideal for a proactive salesperson with a passion for technology and hospitality.
You'll be selling industry-leading EPOS and payment solutions to clients in the hospitality, leisure, and retail sectors - including pubs, restaurants, cafés, takeaways, bars, golf clubs, and independent operators.
Key Responsibilities
Proactively identify, target, and secure new business opportunities across the Midlands region (with full marketing and lead-generation support)
Conduct in-person visits, consultations, and live product demos with potential clients
Present and sell ICRTouch EPOS systems with optional LCG Payment packages
Prepare tailored proposals, quotes, and solution presentations
Collaborate with internal teams to ensure a smooth client handover to Account Management after installation
Focus solely on new business generation - allowing you to maximise sales and earnings potentialAbout You
Proven track record in EPOS sales or payment solutions (2-3+ years' experience)
Confident in face-to-face B2B selling and solution-based consultative sales
Highly presentable, articulate, and professional with strong written and verbal communication skills
Motivated by targets, commission, and business growth!Benefits
Competitive basic salary + uncapped commission
Company pension scheme
Access to corporate hospitality and sporting events for client entertainment
Regular team socials and company events
Excellent long-term career progression opportunitiesReady to join a fast-growing EPOS and payments specialist? Apply now to find out more