Part time Marketing and Community Engagement Lead
Hours: 3 days a werek or 5 days at reduced hours circa 24 hrs per week.
Salary: up to £30,000 per annum pro rata
Location: Barry
Role Purpose
To drive business growth and strengthen community presence by developing partnerships, managing local outreach, creating engaging marketing content, and identifying PR opportunities. The role combines strategic relationship-building with hands‑on marketing delivery, social media management, and support for customer-facing operations.
Key Responsibilities
Community Engagement & Partnerships
* Build and maintain strong relationships with local groups, societies, community organisations, and care establishments.
* Attend external meetings, visits and events as a representative of the business.
* Manage relationships with care homes.
* Build and strengthen relationships with local Specsavers stores.
* Research and identify new organisations, influencers, introducers and community partners that can support business growth.
* Liaise via phone, letters, email, social media and in-person visits to promote services and build trust.
Marketing, Social Media & PR
* Create, plan and publish compelling social media content aligned with brand guidelines.
* Manage social media pages, including engagement, enquiries and monitoring analytics.
* Proactively identify PR opportunities within both the business and the community.
* Collaborate with the team to source positive stories, case studies and community impact content.
* Track performance of marketing activities and identify new opportunities for growth.
Events & Outreach Delivery
* Plan and coordinate community events such as coffee mornings, talks, spectacle MOT visits and care‑home sessions.
* Liaise with partners to ensure events run smoothly, with clear follow-up actions.
* Develop new ideas for outreach initiatives that raise brand awareness and support business objectives.
Internal Collaboration
* Work closely with the Senior Leadership Team on marketing, communication and relationship‑building activity.
Skills & Experience
Essential
* Excellent communication and relationship‑building skills.
* Experience in community engagement, business development, events, or social media roles.
* Confident presenting and networking in a range of professional settings.
* Strong organisational skills, proactive approach, and ability to work independently.
* Ability to represent the business professionally and build trust with diverse groups.
Desirable
* Experience identifying PR angles or drafting basic content.
* Familiarity with care‑home environments or community health settings.
* Comfort analysing simple engagement metrics to inform decisions.
Success Measures (KPIs)
* Growth in community partnerships and care‑home engagement.
* Quality and number of successful events delivered.
* Social media reach, engagement and consistency of posting.
* Number and quality of PR stories identified and progressed.
* Contribution to local marketing strategy.
* Increase in market share.
Marketing and Community Engagement Lead – Job advert – Part time
Are you a natural connector who loves building relationships, organising meaningful events and creating engaging social content? We're looking for a proactive and community‑minded Marketing and Community Engagement Lead to help us grow our presence and strengthen our impact across the local area.
What you'll do:
* Build strong partnerships with community groups, societies, and care homes.
* Represent the business at meetings, visits and local events.
* Plan and deliver outreach activities including talks, coffee mornings and spectacle MOT sessions.
* Manage our social media channels, creating content that reflects our values and engages our audience.
* Spot great PR opportunities and help share positive stories from both our patients and our team.
* Strengthen relationships with local Specsavers stores.
What you'll bring:
* Experience in marketing, community engagement, events or business development.
* A confident, friendly approach to networking and relationship building.