Description
Job Description
If you’re looking for a boring office job where you can hide behind your computer screen, then we’re not the place for you! Everyone who works for Team RH is an exceptional person, creative, hard-working and talented. We have incredibly high standards and are on the hunt for world-class people who’ll blow us away with their talent and passion.
Before we get to the good stuff, we have a couple of ground-rules we want to make clear:
* Interview attire is left to you to decide what you think is appropriate. If this is an issue, let us know and we’ll see you right.
* If you think that doing a virtual interview from your bed is acceptable, jog on.
* We don’t employ smokers - we’re a health and fitness company and everyone who joins us should be clued up enough to know that smoking isn’t good for you or your health.
* Arrive on time for your interview. Unless you have a valid excuse, we won’t wait around for anyone who can't do the basics.
* Zero toxicity. Our culture is the most important thing here and we won’t stand for anyone gossiping or being negative in work. We have incredible, kind and caring people working with us and we’ll protect them at all costs.
Some people will turn their noses up at the above - that’s fine, they can go and work somewhere else. However, if you’ve read up to here and you think you want to join a team of world-class, super-driven and kind-hearted people, then let’s get to the good bit…
Job Description
We're searching for a passionate and experienced Paid Social Media Executive to join our in-house team. The ideal candidate will bring a mix of creativity, analytical skills, and a performance and results-driven mindset to enhance our online presence and contribute to our overall marketing goals.
This role is built for a well organised and creative marketing expert with a keen eye for detail and a passion for being at the forefront of paid marketing. They’ll be a skilled all-rounder and can turn your hand to everything from content planning to paid activation and detailed analytics. You understand the power of social media in shaping trends and reaching audiences.
You’re an excellent communicator with exceptional analytical skills. You’ll be social-media savvy and feel comfortable using Meta and TikTok, plus have a strong understanding of GA4. You thrive in the electric excitement of a busy working environment and are excited about joining a growing team and working in the office 5 days per week.
As our Paid Social Media Executive, you will be responsible for planning, implementing, and monitoring our paid social media strategy in order to increase brand awareness, improve marketing efforts, and to have a direct impact on the increase of sales. You will play a crucial role in driving our social media advertising campaigns across platforms such as Facebook, Instagram, TikTik, and more.
Additionally, reporting, analysis, insight and optimisation are an essential role you will play. This position involves close collaboration with wider teams to continually enhance the overall growth and marketing strategy with a focus on driving awareness, brand storytelling, and serving as a crucial revenue driver.
We are looking for someone who has experience in all channels but with a specialism in Meta & TikTok. From strategic planning through to continued analysis of campaign performance and iteration, you will look to increase awareness, grow sales, and maximise ROI.
As Paid Social Executive, you'll assist in all elements of the paid marketing function as well as a continued support of the wider social media management efforts, this includes but is not limited to;
Responsibilities:
* Lead and develop a fully integrated paid social marketing strategy for each stage of the funnel including revenue targets, new customer acquisition and budget management
* Planning, building, activating and executing on Meta, TikTok and other social channels
* Perform ongoing creative, audience and budget optimisations
* A/B test, collect and analyse data, identify trends and insights in order to achieve maximum ROI across paid social campaigns
* Develop and grow relationships with key platform representatives
* Support in developing media strategy and building media plans (including audience targeting and segmentation, messaging, flighting, budgeting, etc.)
Content Development
* Consistently research the digital & paid media landscape for ideas and inspiration and best practice
* Seek out new opportunities, explore new placements and platforms
* Work closely with the appropriate teams to brief and request and evolve brand and product assets
* Modify, develop, conceptualise video/static content to be used for paid social media needs
* Stay up-to-date on social trends (e.g. styles, memes, audios, formats, consumer interests, emerging platforms), constantly integrating into the strategy
Reporting and Analysis
* Regular impactful analysis of paid performance and reporting.
* A deep understanding of paid media KPIs, including ROAS, ROI, CAC, CPC, CPA, CPM, etc. and driving new client acquisition and leveraging data trends
* Interpret reports and provide guidance on how to improve sales and customer engagement
* Recognise the impact of paid social across other channels eg. reporting of Social/SEO/Affiliate/Organic to identify true incremental & positive ROI opportunities
Requirements:
* At least 3 years of marketing experience
* Analytical, detail-driven, creative and willing to get stuck in.
* Experience with GA4
* Proven experience and examples of success in paid media strategy, planning, and execution, preferably in the health & wellness industry
* Well-versed in performance marketing, conversion, and online customer acquisition
* Experience with activation and execution on Meta/TikTok marketing platforms
* Strong written and verbal communication skills with an aptitude for influencing and storytelling
* Ability to commute to office 5 days per week
* Ability to work with a team
* Free membership to our Team RH Life Plan.
* 25 days holiday + bank holidays.
* Generous discounts on all merchandise.
* Staff fun days and socials
* Many opportunities for career development, as well as opportunities for training and personal development.
* Enhanced sick pay, maternity and paternity pay.
* An incredible, fun and creative environment. We treat people like friends and family, not co-workers.
* Free on-site gym.
* Smoke-free site.
* Half-day Fridays (applicable to some positions).
* Free tea, coffee and snacks on-site.
Role Type
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