The PR Specialist will drive the growth of the Skechers Performance division across the UK & Ireland by developing and executing strategic PR campaigns across print, broadcast, digital, and influencer channels.
The role is responsible for crafting and delivering targeted media pitches tailored to the Performance division’s key demographics, securing high‑impact placements and editorial stories across relevant sports and category media. It involves overseeing content and product calendars, monitoring market trends and emerging technologies within the UK performance sports landscape, cultivating relationships with Key Opinion Leaders, sports influencers and specialist media, and representing Skechers at press events, trade shows and brand activations. The PR Specialist works closely with Corporate and Sports Marketing teams and liaises with European markets and India to identify and maximise PR opportunities.
Location: Office based in St Albans.
Requirements
* Proven experience of Athletic, Performance Sports or Footwear PR.
* Established contacts in performance and sporting press.
* Exceptional written and verbal communication skills, complemented by strong interpersonal abilities and the capacity to manage multiple priorities effectively within deadlines.
* Willingness to travel extensively across the UK (approx. 80% out of the office) to meet with press, editors, influencers, attend trade shows and Skechers hosted events.
* Proven ability to manage multiple projects simultaneously, with excellent organisational skills, meticulous attention to detail and effective prioritisation to meet deadlines.
* Willingness to work unsociable hours, weekends and extended hours when necessary.
* Ability to adapt swiftly to changing priorities, responding with agility and strategic thinking in a fast‑paced environment.
* Passionate about sports and a proven knowledge of Performance Sport PR, trade and consumer marketing.
* Must display a high degree of professionalism, tact, and diplomacy.
* Ability to multi‑task and work under pressure with tight deadlines.
* Proficient in MS packages including Word, Excel, Powerpoint, and experience of using Adobe Photoshop and Meltwater.
Benefits
* Competitive salary and benefits package
* Opportunities for career growth and development
* A fun and dynamic work environment
* Product discount
* Free onsite parking
EEO Statement
Skechers recognises the importance and power of diversity within our business. We ensure that our people processes are fair, transparent and promote equality of opportunity for all employees and job applicants.
Reasonable accommodations may be made to enable individuals with disabilities or health conditions, who are otherwise qualified for the job position, to perform the essential functions as detailed above.
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