Implementation Analyst
Up to £55,000
Hybrid - Birmingham (2x days a week)
We are working with a leading national organisation in the hospitality sector, operating across thousands of locations in the UK. They are looking for an Implementation Specialist to join their central digital team and take ownership of the tagging and data layer implementation strategy across their website and mobile app estate.
The Role
As the Implementation Specialist, you will:
* Own the tagging and data layer implementation roadmap, balancing long-term strategy with short-term operations.
* Partner with digital product teams to understand upcoming projects and ensure effective delivery of tagging and analytics solutions.
* Manage the relationship with a third-party vendor supporting tagging and data layer development, including budget oversight.
* Lead continuous data quality reviews, including Google Tag Manager container management and monitoring of data layer tags.
* Support the delivery of A/B and multivariate testing (MVT) initiatives to optimise landing pages and conversion funnels.
Key Responsibilities
* Create robust processes for tagging and data layer implementation across digital assets.
* Define data layer requirements and work with developers on deployment.
* Implement, debug, and troubleshoot analytics and marketing tags.
* Ensure high-quality tagging and data layers to enable accurate reporting and analysis.
Skills & Experience
* Strong background as an implementation specialist.
* Hands-on experience with Tag Management Systems (ideally Google Tag Manager).
* Experience using analytics platforms such as GA4, Firebase, or similar.
* Solid knowledge of web technologies, including HTML, CSS, and JavaScript.
This is a fantastic opportunity to play a key role in shaping tagging and analytics processes for a major UK brand, ensuring data quality and enabling impactful decision-making across the digital function.