About The Role
About Alzheimer's Society - who are we and what's our mission?
Dementia is the UK's biggest killer. One in three people born in the UK today will develop dementia in their lifetime.
At Alzheimer's Society, we're the UK's leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding ground-breaking research and campaigning to make dementia the priority it should be.
Together with our supporters, we're working towards a world where dementia no longer devastates lives.
Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.
About the opportunity
This is an exciting time to join the Audience Insight team, part of the Brand and Communications function within the Income and Engagement directorate. Since the relaunch of our brand, Alzheimer's Society has gone from strength to strength using audience insight to inform strategic decisions at the highest level of the organisation.
The scope of our work is wide ranging. We lead on market research projects across the Society, supporting not just Income and Engagement, but also Research, Influencing, and Services. One day you might be supporting a local services initiative, the next you could be testing advertising and communications, and the next collaborating on the UK's largest research study involving people affected by dementia.
Over the past year, we've delivered a diverse mix of qualitative and quantitative projects, both internally and through external agencies. We use cutting edge techniques including neuroscience and behavioural science to generate impactful insights that drive change across the charity.
You'll be joining a team of three dedicated market research professionals and will have line management responsibilities.
About you
You will:
Have a minimum of 7 years' experience in market research, either client side or agency side
Bring proven line management experience
Demonstrate strong qualitative and quantitative research expertise, including moderating focus groups
Be a strategic thinker, confident presenting insights and recommendations to board level stakeholders
Have experience working with or within the charitable sector
What you'll focus on:
Embedding and bringing a new segmentation to life
Communication & message testing
Influencing and Policy research around the needs of those affected by dementia and helping to recommend policy recommendations to key stakeholders
Fundraising initiatives and new product development.
Senior Audience Insight Manager
Closing Date: 18th June
About You
About Alzheimer's Society
Our commitment to Equity, Diversity, Inclusion & Belonging
We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.
We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society.
Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people.
Our hiring process
During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform [email protected] for application support or any adjustments you might need.
To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.
We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.
We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a DBS check at the relevant level.
Giving back to you
Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society.
You can also visit our Working for Us pages, which give you more information about what it's like to be an employee at the Society.
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