We’re looking for a Social Media Manager to join our growing marketing team at Great British Drinks Company, supporting a fast-expanding portfolio of distinctive, characterful drinks brands.
This is an exciting opportunity for a creative, commercially minded social specialist to take ownership of content, community, and storytelling across multiple brand worlds; helping shape how our portfolio shows up in culture, online, and in the hands of consumers.
About the role
As Social Media Manager, you will lead the day-to-day and strategic delivery of social content across our brand portfolio. You’ll be responsible for building engaging, platform-native content, growing communities, and driving measurable brand impact across both paid and organic channels.
You’ll work closely with events & hospitality and commercial teams to ensure social sits at the heart of campaigns, product launches, and always-on brand storytelling.
This role suits someone who thrives in a fast-paced, multi-brand environment and enjoys balancing creativity with performance.
Key Responsibilities
* Own and deliver the social media strategy across multiple drinks brands within the portfolio
* Plan, create, and publish engaging content across Instagram, TikTok, Facebook, LinkedIn (and emerging platforms as relevant)
* Develop always-on content calendars aligned to brand and commercial priorities
* Manage community engagement, ensuring timely, on-brand responses and audience growth
* Work closely with design, brand, and external creators to produce high-quality creative assets
* Lead social-first thinking across campaigns, launches, and partnerships
* Monitor, analyse, and report on performance, using insights to optimise content and strategy
* Stay ahead of social trends, cultural moments, and platform developments
* Support paid social activity in collaboration with media partners or internal teams where relevant
About you
* Proven experience in social media management (ideally across multiple brands as well as FMCG/drinks/consumer lifestyle)
* Is experienced and passionate about a strategic approach to social media & content planning
* Strong content creation instincts with a deep understanding of platform-native storytelling
* Confident managing multiple priorities in a fast-moving environment
* Good understanding of social analytics and performance optimisation
* Creative, proactive, and comfortable working both independently and collaboratively
* Strong copywriting and visual storytelling skills
* Passion for drinks, hospitality, or lifestyle brands is a bonus
What we offer
* The chance to shape the social presence of a growing portfolio of British drinks brands
* A creative, collaborative team environment with real autonomy
* Opportunity to influence brand identity and cultural presence at scale
* Ongoing development as the business and marketing function continues to expand
This is a hybrid role based across sites. Primarily based out of the Batley office (WF17 9QD), with frequent travel required for shoots, events and customer engagement across the estate.
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