Department: Marketing Responsible To (Job Title): Senior Marketing Manager Line Reports: Digital Marketing Executive Location: Gloucester with travel to Pooky’s showrooms, within the UK & overseas as necessary. Salary: £40,000 – £50,000 per annum Main Purpose: To delight and grow our customer base by delivering Pooky’s digital first marketing strategy. Inspiring consumers with engaging storytelling across multiple channels to build and strengthen our brand in the UK and USA while ensuring a consistency of messaging. Digital Marketing Manager responsibilities: As our Digital Marketing Manager, you will lead and optimise our loyalty, email, paid social, and affiliate marketing channels across both the UK & US markets. You’ll play a key role in driving customer acquisition, retention, and revenue growth through data-led campaign management and creative testing. You’ll collaborate closely with the wider marketing team to deliver high-performing, integrated campaigns that reflect our brand and business goals. Email and SMS Own the strategy and execution of all email marketing campaigns, from weekly campaigns to our triggered flow emails. Working with and supporting the Digital Marketing Executive to: * Create engaging weekly campaign emails to encourage repeat purchase * Conduct A/B testing on content, creative, and send times to continuously improve performance. * ...