Are you looking to work for a company doing something truly incredible, disruptive and exciting? Now is your chance! Intelligent Growth Solutions (IGS) was founded in 2013 and has brought together decades of farming and engineering experience to create a market-leading agritech business with a vision to revolutionise indoor growing.
We are recruiting for a Marketing Manager to develop and implement a global account-based marketing strategy, delivering campaign content to target customer accounts. In line with strategic business goals, this role will develop customer relationships to grow business and deliver return on investment.
The successful candidate will have experience in B2B or growth marketing, with a proven track record of delivering high-impact campaigns.
Key responsibilities:
*Responsible for the strategic planning, implementation, and evaluation of ABM campaigns
*Coordinate with sales and marketing teams to ensure alignment, create personalised marketing strategies for target accounts, and monitor and measure the effectiveness of ABM initiatives
*Create and optimise campaign content, analyse performance, and adjust strategies to maximise ROI
*Work closely across departments including Product and Commercial to create compelling marketing campaigns that deliver key messages to target audiences
*CRM owner for marketing, including campaign set up, workflow management, and cross-team collaboration in order to develop additional required assets including emails, guides, and delegation for any assets needed e.g., emails, guides, other assets
*Oversee the production of all digital content (especially for website, paid/display advertising and email) in collaboration with other parts of the marketing team and broader business
*Work with the wider marketing team to create performance-driven content tailored to IGS’ core target audiences (webinars, emails, landing pages, blogs, campaigns)
Skills required:
Essential:
*Proven experience developing, implementing and analysing targeted B2B Account Based Marketing campaigns
*Experience working with CRM platforms to establish, manage and maintain workflows
*Fluent in marketing tools including HubSpot, Google Analytics, SEMrush, Hotjar, or similar
*Ability to translate technical content provided by Product and Engineering teams into external facing marketing collateral
Preferred:
*Working understanding of SEO, paid acquisition, content and email marketing
*Confidence with basic website content management tasks, including blog and news uploads
*Up-to-date with the latest trends and best practices in online marketing and measurement
*A proactive, curious mindset with a willingness to learn, test, and optimise
IGS is focused on delivering innovative solutions to enable our customers to sustainably grow high-quality crops all year round. This is made possible by a highly inclusive, empowered, constructive, challenging and team-driven culture. However, we are still a business and people like you deserve to be well rewarded for your passion, energy, commitment and effort.
Your base salary of £44,000 -£51,000 (depending on experience) is accompanied by core benefits including; 7 weeks’ holiday, an employer pension contribution scheme, opt in Private Health Care, company sick pay, Income Protection, Life Assurance x 4 of basic salary, Lifestyle & Recognition benefits and personal development/training funding.
We welcome applications from all qualified candidates. However, please note that candidates must already have the right to work in the UK, as we are unable to provide visa sponsorship at this time.
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