Brand Manager
Location: Canary Wharf
Hybrid: 2-3 days a week onsite
We’re looking for a Brand Manager to help Frive become a household name - reporting to our Head of Brand and working closely with another Brand Manager, Creative Producer and In-House Content Creators.
About Us
We’re Frive - the UK’s highest rated ready-to-eat meal brand. Our chef-prepared meals are made with nothing but real, natural ingredients, and they’re ready in minutes. Real food that fits real life.
We’re not just here to make healthy eating easy for busy people, we’re also on a mission to put real food back on the table, and to do that we need to continue building our brand across the UK (and beyond).
Mission
We help busy people enjoy natural, healthy eating with ready-to-eat meals delivered to their door, proven to support their health goals.
Vision
To transform health by revolutionising eating habits and restoring food to its natural form.
Values
Empowerment: We empower our people to make strong, independent decisions with confidence
Transparency: We share information openly and with intention
Open Communication: We communicate directly and honestly
High Performance: We foster an environment that attracts, retains, and rewards high performance
Agility: We encourage flexibility in our people by reducing blockers and prioritising their creativity and productivity
Impact
This is a cross-functional, fast-paced role that blends creative execution with commercial thinking. You’ll be responsible for managing key brand initiatives across product marketing, creative campaigns, digital channels, paid advertising and social content.
You’ll be the brand’s day-to-day lead across Frive’s digital platforms, product launches, ATL campaigns, packaging, and partnerships — working hand-in-hand with internal teams, agencies and freelancers to drive impact.
Responsibilities:
The following are shared across two Brand Managers, each taking ownership of specific projects and workstreams while collaborating closely to deliver Frive’s overall brand strategy.
Paid & Organic Content
* Act as Brand point of contact for Paid Social Ads — working closely with the Growth and Creative teams
* Collaborate with the Organic Social Content Creator to develop platform-native content plans
* Support the planning and execution of Frive’s organic social calendar
Product Marketing & Launches
* Lead on digital product marketing across website, app, and CRM
* Manage the end-to-end process for new and existing meal launches (naming, messaging, rollout)
* Own Frive’s brand presence across digital platforms, ensuring consistency across all touchpoints
Campaigns & PR
* Manage the rollout of 360 brand campaigns across all owned channels (website, app, email, social, packaging)
* Lead on ATL campaign delivery in collaboration with internal teams and agencies
* Coordinate and deliver Digital PR activity in partnership with Frive’s PR agency
Creative & Production
* Support and co-lead creative shoots, including briefing, art direction and on-set execution
* Help shape and execute the brand’s visual identity across campaign and always-on content
* Ensure every brand touchpoint reflects Frive’s tone, aesthetic and ambition
Partnerships, Merch & Ambassadors
* Lead and manage brand partnerships — identifying, executing and growing relationships
* Own Frive-branded merchandise — from concept to production and distribution
* Support the development of Frive’s creator and ambassador strategies
Reporting & Optimisation
* Track performance across campaigns and brand activations — distilling learnings into actionable insights
* Work closely with Growth and Brand teams to inform future campaigns and product decisions
About you
* Brand-Obsessed: You understand how to build and maintain a compelling brand across every customer touchpoint.
* Strong Communicator: You’re clear, concise, and confident in managing internal and external relationships.
* Commercially Smart: You balance creativity with a strong understanding of what drives awareness and impact.
* Highly Organised: You can juggle multiple projects with moving parts – without losing sight of the detail.
* Collaborative Operator: You’re great at working cross-functionally and bringing others on the journey.
* Comfortable With Data: You can measure what’s working and translate insights into action.
* Energetic & Proactive: You bring ideas to the table and take ownership to make them happen.
Benefits
Private Medical Insurance
25 days Holiday + Public
Bonus Scheme
A discount on our amazing food
Cycle to Work Scheme
Enhanced parental leave
Mintago Financial Wellbeing Platform – offering salary sacrifice options to make your money work smarter
What's next?
This is your chance to challenge the food industry, shape culture, and help build a creative studio that punches way above its weight. If you’re ready to make Frive famous — we want to hear from you.
If you are interested in learning more about the role and think this could be for you, then don't hesitate and apply now. We look forward to hearing from you and love hearing from people who are passionate about our purpose and vision.
The Process:
* Initial chat via Teams with our People Team – learn about our story and share yours
* Interview with our Head of Brand & Snr Brand Manager – focused on role expectations and capabilities
* In-person presentation, deliverying the type of work you'd be doing on the job and a chance to meet more of the team
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