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Digital marketing & social media strategist

Brampton
TDSB Community Services
Marketing
€29,476.15 a year
Posted: 15h ago
Offer description

Company Details

Company Name: NS Vaughan Employer

Industry: Other services (except public administration)

Location: Brampton


Employment Details

Number of Positions: 1

Working Hours: Monday - Friday (Flexible hours)


Summary Of Duties

* Experience managing social media platforms including Instagram, Facebook, TikTok, YouTube, and LinkedIn.
* Strong understanding of digital marketing strategies, social media trends, and audience engagement techniques.
* Ability to create and schedule engaging content including posts, reels, stories, promotional graphics, and short-form videos.
* Knowledge of paid digital advertising campaigns such as Facebook Ads, Instagram promotions, and sponsored content.
* Proficiency in content creation and editing tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms.
* Excellent communication, marketing, and interpersonal skills with the ability to work with clients and teams professionally.
* Ability to analyze social media insights, campaign analytics, and engagement metrics to optimize performance.
* Strong creativity and branding skills with the ability to develop innovative promotional campaigns.
* Experience coordinating digital promotions, influencer collaborations, and online marketing initiatives is an asset.
* Ability to multitask, manage deadlines, and work effectively in a fast-paced media and marketing environment.
* Basic understanding of photography, videography, and visual storytelling for social media content creation.
* Knowledge of radio, entertainment, community media, or event promotions is considered an advantage.


Qualifications

* Experience in social media management, digital marketing, content creation, or online brand promotion preferred.
* Strong understanding of social media platforms including Instagram, Facebook, TikTok, YouTube, and LinkedIn.
* Knowledge of digital advertising, paid promotions, audience targeting, and campaign management.
* Proficiency in content creation tools such as Canva, CapCut, Adobe Creative Suite, or similar editing platforms.
* Excellent written and verbal communication skills with strong creative thinking abilities.
* Ability to create engaging content including reels, stories, graphics, captions, and promotional videos.
* Experience analyzing social media insights, engagement metrics, and campaign performance data.
* Strong organizational skills with the ability to manage multiple campaigns and deadlines in a fast-paced environment.
* Understanding of branding, online marketing strategies, and current digital media trends.
* Basic photography, videography, and video editing skills are considered an asset.
* Ability to work independently, take initiative, and collaborate effectively with clients and team members.
* Postsecondary education in Marketing, Communications, Media, Digital Marketing, Business, or a related field is preferred but not mandatory.
* Experience in media, radio broadcasting, entertainment, or community promotions is considered an advantage.
* Fluency in English; additional languages such as Hindi or Punjabi are considered an asset.
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