Head of Performance Marketing (Google Ads Display & YouTube)
Company: UniUpp
Location: Remote – Open to Global Applicants
Employment Type: Full-time
Salary: Competitive, based on experience and proven results
About UniUpp
UniUpp is one of the UK’s fastest-growing higher education recruitment organisations. We help thousands of learners across the United Kingdom enrol into flexible, career-focused degree programmes through partnerships with accredited higher education institutions.
Our success is built on data, optimisation, and digital performance. We’re a fast-scaling, performance-led organisation that values experimentation, analysis, and measurable growth.
Now, we’re seeking an exceptional Head of Performance Marketing — a Google Ads Display and YouTube specialist with the vision, technical mastery, and commercial acumen to lead our next phase of growth.
The Opportunity
This is a strategic and hands-on leadership role for a performance marketing expert who can design, execute, and scale high-performing campaigns that drive measurable ROI.
You’ll take full ownership of UniUpp’s paid media strategy, leading acquisition across Google Ads Display, YouTube, and related performance channels. Your mission: generate high-quality leads at scale while continuously reducing Cost-Per-Lead (CPL) and Cost-Per-Enrolment (CPE).
You’ll manage over £500,000 in annual paid media budgets, build data-driven funnels, execute advanced CRO and A/B testing initiatives, and report directly to the Directors with clear performance insights and growth recommendations.
If you’ve ever wanted to own an acquisition engine end-to-end — from creative testing to conversion — this is your opportunity.
The Challenge
We’re scaling fast — and we need a marketing leader who can take our performance to the next level.
Your challenge will be to double lead generation volume year-on-year, while reducing CPL and CPE by at least 20–30% through data-driven optimisation, full-funnel strategy, and high-velocity experimentation.
Key Responsibilities
* Own and lead UniUpp’s digital acquisition strategy across Google Ads Display and YouTube.
* Design and execute full-funnel campaigns — from awareness to conversion — to drive scalable lead generation.
* Manage and optimise £500,000+ annual paid media budgets, ensuring strong ROI and cost efficiency.
* Develop and implement creative testing frameworks, audience segmentation, and remarketing strategies.
* Lead and execute CRO and A/B testing to improve landing page performance and lead quality.
* Use Google Analytics (GA4) and Looker Studio (Data Studio) for end-to-end performance reporting and attribution.
* Continuously reduce CPL and CPE, improve conversion rates, and scale lead volumes profitably.
* Collaborate with internal teams (Web, Content, Recruitment) to align creative, messaging, and audience targeting.
* Present actionable reports and performance insights to leadership weekly and monthly.
Who You Are
* A data-driven performance marketer with a minimum of 5+ years’ experience managing large-scale Google Ads Display and YouTube campaigns.
* Obsessed with data, optimisation, and measurable outcomes — not just clicks.
* Confident managing six-figure paid media budgets with full accountability for ROI.
* Experienced in CRO, landing page testing, and funnel optimisation.
* Skilled in audience strategy, Smart Bidding, creative testing, and attribution analysis.
* Comfortable being both strategic and hands-on — you can design the system and run it.
* Motivated by autonomy, ownership, and delivering results that drive business growth.
Highly Preferred Certifications
Holding the following active certifications is a strong advantage:
* Google Ads Display Certification (Required)
* Google Ads Search Certification (Preferred)
* Google Analytics Individual Qualification (GAIQ) (Preferred)
Candidates in the process of renewing certifications may still be considered with evidence of recent completion or renewal.
Success in the First 3 Months
* You’ve audited and rebuilt our Display and YouTube account structures for efficiency and scale.
* Lead volume has grown by at least 20-30% with reduced CPL and CPE.
* A structured A/B testing roadmap is in place across ads and landing pages.
* You’re delivering weekly dashboards and actionable performance insights.
* UniUpp’s paid media engine is running profitably, consistently exceeding ROI benchmarks.
What UniUpp Offers
* Autonomy and authority to design and lead UniUpp’s entire paid media strategy.
* Significant budgets and scale — manage £500k+ across Display and YouTube.
* Direct influence on company growth through data-driven acquisition.
* A remote-first, globally inclusive environment, operating in UK hours.
* A results-focused, experimentation-led culture that rewards innovation and performance.
* Long-term growth opportunities as UniUpp expands nationally.
How to Apply
Please ensure your CV clearly demonstrates:
* Experience managing and scaling Google Ads Display and YouTube campaigns
* Proven ROI and performance results
* Google Ads Display Certification (required)
Only candidates meeting these criteria will be shortlisted.
Reporting Line: Reports directly to the Directors of UniUpp.