Senior Product Marketing Manager
Location: Harrogate, England, United Kingdom
About Redcentric
Redcentric is a leading managed service provider with a rich end‑to‑end solution portfolio covering connectivity, cloud and collaboration.
Background to the Role
Redcentric has a broad portfolio of products and services and is looking to shape and deliver its future strategy and growth ambitions.
Key Responsibilities
* Owning GTM strategy across key elements of our portfolio, adopting a full lifecycle approach to maximise revenue.
* Development of value propositions aligning our technical capabilities with market needs.
* Leading our verticalisation approach, ensuring audience relevance is central.
* Plan and create product and service sales enablement collateral.
* Become the connection point between Product Management and Sales, bridging the technical and commercial.
* Run regular competitor analysis to understand how our propositions compare and help identify and maintain our USPs.
* Capture and translate market insights into actions designed to support revenue growth.
* Work closely with the Marketing function to ensure our value propositions are translated into high‑impact campaigns and customer communications.
* Work in‑line with Product Management to translate customer needs to defined product and services.
* Adherence to Redcentric Solutions Limited ISO09001 and ISO27001 certification standards.
Person Specification
The ideal candidate will be a proven Product Marketing lead with a technology background, bringing ideas and creativity to the development of comprehensive GTM approaches.
Skills And Experience
* Ability to translate market insights into actionable go‑to‑market strategies that drive growth for new and existing services.
* Expertise in crafting compelling value propositions for complex IT managed services, specifically tailored to the UK market and targeting technical and business decision‑makers.
* Proven experience in developing differentiated messaging that highlights key benefits and addresses customer pain points.
* Experience in managing end‑to‑end product launches in the UK, ensuring alignment between sales, marketing, and product teams.
* Strong ability to create effective sales enablement content and empower the sales team to sell effectively in the UK market.
* Proven track record of successfully launching and growing products and service offerings within the UK.
Desirable
* Understanding of the UK IT managed services market, including key trends, customer needs, and the competitive landscape.
* Experience with core IT managed service offerings (e.g., cloud, cybersecurity, network management, IT support).
Personal
* Confident and effective communicator across a wide range of stakeholders both internally and externally.
* Ability to manage workload and competing priorities, leading on multiple concurrent projects and deliverables.
* Strong team player, with the ability to utilise the skills of the wider team and ensure aligned goals.
* Strategic thinker with a data‑driven approach to problem‑solving and decision‑making.
* Excellent communication and collaboration skills to effectively influence stakeholders across the organization.
* Creativity and curiosity at the heart of everything you do. Not afraid to question and challenge whilst remaining open to learning and understanding from others.
Hours of Work
Monday to Thursday 9:00 am – 5:30 pm, Friday 9:00 am – 3:30 pm with one hour for lunch.
#J-18808-Ljbffr